"If the global advertising industry was born today, there is no question that it would be designed with a centralized activation platform at its core where all teams in-house and external come together to execute intricate plans. Imagine a single end-to-end creative-to-media supply chain with all paths in for assets and every path out to any media type, in any market."
"Alas, because this industry has evolved over many decades, we find ourselves in a current reality badly in need of transformation to meet the challenges of today's marketing landscape. The typical marketing campaign process is a dizzying array of multiple moving parts and cobbled-together point solutions. This disconnected operational workflow creates an environment where the likelihood of slowdowns, problems and delays are nearly inevitable."
"At the intersection of creative production and marketing operations is Creative Logistics - the modern approach to marrying all the brand creative with all the media placements in one platform with unparalleled control, visibility and insight. By simplifying massive complexity, teams work seamlessly together in cloud technology to move creative flawlessly at the speed of media and in compliance with usage rights."
The global advertising industry operates with fragmented systems and cobbled-together point solutions, creating slowdowns, problems, and delays. Centralizing activation in a single end-to-end creative-to-media supply chain would enable in-house and external teams to execute intricate plans and distribute assets to any media type in any market. Creative Logistics unifies brand creative with media placements in one platform to provide control, visibility, and insight. Cloud-based workflows simplify complexity, allow teams to move creative at media speed, and ensure compliance with usage rights. Restoring control and illuminating end-to-end activation produces insights that drive business and competitive advantage.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]