"The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios."
"By bringing MPC advertising into The Mill and the launch of new studio locations, The Mill will create new jobs and broaden its creative offering, ensuring no talent is lost through the integration of both brands."
"As the market develops fast in new areas such as Realtime Production and The Metaverse, combining the two studios will support the sharing of talent, knowledge and the expertise necessary to driving innovation for Mill clients."
"Our agency and brand clients have consistently asked us to extend our VFX prowess into new areas of premium craft, from design and direction through to immersive experiences."
Technicolor Creative Studios aims to become the largest creative visual arts company by merging MPC Advertising with The Mill. This consolidation will create a global studio network led by Josh Mandel. The combined studios will focus on Visual Effects, Creative Production, and Brand Experience. 2022 will see international investment with new studios in Seoul and Shanghai, expanding European operations. The merger will enhance talent sharing and innovation, supporting new technologies like Realtime Production and The Metaverse. This is part of a broader transformation strategy across Gaming, Animation, and Feature Film.
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