"The move will see Ogilvy take a 100 per cent stake in the antipodean firm, which employs 100 staff across three offices in Sydney, Melbourne, Auckland and Indonesia, including an offshore production facility. This will see all staff work under the Ogilvy banner although Bullseye Digital (New Zealand) will retain its brand identity whilst Bullseye's managing director, Jason Davey, would move into a senior management role to oversee integration and all digital output."
"This acquisition isn't about creating a new digital capability within the agency, it's about making our existing team bigger, faster and stronger, he explained. In addition, we're now operating in a fast-paced post-digital era where having a separate digital team no longer makes sense. We need to ensure digital is integrated into everything we do and not treated as a different channel."
Ogilvy Sydney has acquired Bullseye, taking a 100 per cent stake in the digital marketing and technology services agency. Bullseye employs 100 staff across offices in Sydney, Melbourne, Auckland and Indonesia and operates an offshore production facility. All Bullseye staff will work under the Ogilvy banner while Bullseye Digital (New Zealand) will retain its brand identity. Bullseye's managing director, Jason Davey, will move into a senior management role to oversee integration and all digital output. Ogilvy intends to integrate digital into all agency work, pairing Bullseye staff with creatives, strategists and other experts to deliver large-scale, integrated offshore digital production.
Read at The Drum
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