"One connective through-line among all these players is their backgrounds and histories in the world of finance - an industry they left to blaze their paths in the agency world, but one that lets them understand each other in a short-hand way that only finance and ex-finance people get. They also adhere to the no-asshole rule."
"As we looked at the growth strategy for SketchDeck, there was a great organic story, but there were pieces of the puzzle that were missing around digital and experiential and high end creative,"
"We've got great lead flow [among the agencies]. Things are working really well, but we're going to continue to evolve how we go to market together."
24 Seven acquired performance agency Markacy and creative shop Futureman and added them to SketchDeck, a tech-platform-turned-agency acquired in 2023. Morgan Stanley Capital Partners owns 24 Seven and seeks profit opportunities in the agency market. Leadership and talent often come from finance backgrounds, easing communication and shared cultural norms, including a no-asshole rule. Markacy, Futureman, and SketchDeck will operate independently while cross-selling services and leveraging shared hiring advantages through 24 Seven. Tyler Zara oversees M&A and coordinates go-to-market alignment. Acquisitions aimed to fill gaps in digital, experiential, and high-end creative capabilities.
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