#agency-acquisitions

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fromThe Drum
5 days ago
Marketing

WPP double deal shows influencer agencies are top network M&A target

Major holding companies are acquiring specialist influencer agencies, signaling the influencer sector has become a strategic, competitive, and maturing part of advertising.
Marketing
fromThe Hollywood Reporter
1 month ago

Irving Azoff-Backed PR Companies Rebrand, Consolidate Under New Banner

ADD Collective is a holding company formed by Blended Strategy Group and On Board Experiential to invest in and scale marketing agencies.
Marketing
fromDigiday
1 month ago

Media Buying Briefing: Understanding 24 Seven's move to become a mini-holdco with three complementary agencies

Private equity-backed 24 Seven is consolidating SketchDeck, Markacy, and Futureman to offer complementary digital, experiential, and creative services while maintaining standalone operations and cross-selling.
Marketing
fromDigiday
4 months ago

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

Publicis leverages acquisitions, aggressive payment terms, fee-free resources and deal sweeteners to win clients and outcompete rivals.
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