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fromThe Drum
7 hours ago
Marketing

WPP double deal shows influencer agencies are top network M&A target

Major holding companies are acquiring specialist influencer agencies, signaling the influencer sector has become a strategic, competitive, and maturing part of advertising.
Marketing tech
fromDigiday
1 month ago

Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

The Omnicom–IPG merger's true test will be rapid, deep integration of data assets, disciplined client transitions, and streamlined leadership and brand consolidation.
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