Gen AI drives a 4,700% surge in traffic to shopping sites in the US: Adobe
Generative AI platforms are driving massive, rapidly growing referral traffic to retail sites as consumers trust AI-provided links and spend more time browsing.
Gen-AI Driven Traffic To U.S. Ecommerce Sites Up 4,700%, Adobe Reports
Generative AI-driven browsers and chat services produced a 4,700% year-over-year increase in U.S. retail site traffic in July, driven by rising consumer trust and use.
