"We're using ChatGPT, Gemini, Claude and many other AI answer engines to find gifts and goodies for the 2025 holiday season. According to fresh data from Adobe, AI traffic to retailers grew 830% year over year in the first part of November. We're mostly using AI to look for technology-related products, Adobe says. The top product categories consumers are searching for on LLMs include toys, video games, appliances, personal care products and electronics."
"32% of respondents reported having used AI to aid in their online shopping journeys, and nearly half (48%) said they have used or plan to use AI specifically for holiday shopping," Adobe told me via email. There's quite a discrepancy between those two surveys. The reality is that how people answer a question is significantly influenced by how it is asked, so clearly more data would be useful here."
AI traffic to U.S. retail sites increased 830% year over year in early November 2025. Shoppers using AI primarily search for technology-related products, including toys, video games, appliances, personal care items and electronics. Shoppers who arrive from AI services convert at rates about 30% higher than those from traditional search or other channels. Survey results show conflicting adoption signals: one large survey finds most consumers favor traditional search and only 9% prefer AI, while another finds 32% used AI and 48% have used or plan to use AI for holiday shopping. Survey phrasing substantially affects responses, indicating a need for additional data to clarify adoption.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]