"Omnicom has announced a major overhaul following its USD$9bn (£6.81bn) acquisition of Interpublic Group, creating the world's largest agency network by revenue. The restructuring includes retiring the three historic creative brands DDB, FCB, and MullenLowe, while consolidating operations under three global creative networks: BBDO, TBWA, and McCann. Six media networks, including OMD, Mediahub, and Hearts & Science, will remain intact as part of the new structure."
"Unnest, a French data consulting and engineering firm, has been acquired by Havas as part of its strategy to expand global AI and analytics capabilities. The acquisition will bolster Havas Media Network's CSA unit, which focuses on data, technology, and analytics, and aligns with the group's Converged.AI strategy. Unnest's capabilities will be integrated to create a combined team of 120 data specialists in France."
Omnicom will retire historic creative brands DDB, FCB, and MullenLowe and consolidate creative operations under BBDO, TBWA, and McCann while keeping six media networks intact. The company plans to cut 4,000 jobs before year-end and positions the restructuring as a catalyst for growth and streamlined collaboration. Havas acquired Unnest to expand AI, data, and analytics capabilities, integrate those capabilities into its CSA unit and Converged.AI strategy, and assemble a combined team of 120 data specialists in France. Generative AI has driven an 830% year-over-year increase in AI-driven traffic to retail sites in early November, with consumers using ChatGPT, Gemini, and Claude to find holiday gifts.
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