"41% of marketing and advertising decision-makers worldwide plan to use AI for campaign activation in 2025-up from just 31% in 2024, according to March 2025 data from DoubleVerify. Beyond the chart: Nearly a third (31%) of North American marketers are currently using AI to optimize campaign journeys, according to April 2025 data from GrowthLoop and Ascend2. That said, human oversight remains critical-37% of North American marketers report that human intervention is still necessary when using AI to optimize campaign journeys, per GrowthLoop and Ascend2."
"Methodology: Data is from the August 2025 DoubleVerify report titled, "AI, Automation and the Future of Digital Advertising: 2025 Global Insights" conducted by Sapio Research. 1,970 marketing and advertising decision-makers worldwide were surveyed during March 2025. Respondents were from Asia-Pacific (Australia, India, Indonesia, Japan, New Zealand, the Philippines, Singapore, Thailand, Vietnam); Europe, Middle East, and Africa (Austria, France, Germany, Italy, Netherlands, Poland, Saudi Arabia, Spain, Switzerland, UAE, UK); Latin America (Brazil, Colombia, Mexico); and North America (Canada, US)."
41% of marketing and advertising decision-makers worldwide plan to use AI for campaign activation in 2025, up from 31% in 2024, per March 2025 DoubleVerify data. Nearly a third (31%) of North American marketers are currently using AI to optimize campaign journeys, according to April 2025 GrowthLoop and Ascend2 data. Human oversight remains important: 37% of North American marketers report that human intervention is still necessary when using AI for campaign optimization. Marketers are advised to reallocate AI investments from backend data processing to front-line functions like media buying and real-time optimization to drive higher ROI. The DoubleVerify survey sampled 1,970 decision-makers across global regions with a +/-2.2 percentage point margin of error at 95% confidence.
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