Sitelinks have been incorporated into the Ad Strength calculation for Performance Max campaigns in Google Ads. This change helps advertisers understand the effectiveness of their asset group, contributing to optimal performance across various inventory types. The Ad Strength widget now shows sitelinks alongside other asset types, such as images and videos. A strong asset group includes various asset types and diversification, enhancing overall campaign effectiveness. Exceptional performance in ad strength is marked by the inclusion of sitelinks, showcasing their importance for campaign success.
Ad Strength in Performance Max incorporates new signals that can help you achieve optimal performance across various inventory types. While creating and optimizing your Performance Max campaign, Ad Strength is a good indicator for you to understand if your asset group has breadth and depth to maximize campaign performance.
Excellent: This asset group has all asset types including optional ones that won't impact inventory but are good for performance (sitelinks, horizontal logo, square image), excellent text diversification, and excellent asset varieties.
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