"She later added, "I've had some more time to play around with the tool and here are some of my findings: 1. When you select Google's "View recommendation" you're brought to the campaign target simulator (screenshot attached) 2. There is no date range selector. My current report shows Oct 6 - Sept 28 (last 9 days), I am not sure what is significant about this timeframe or if there will be some kind of date selector in the next version"
"Google is testing a new section within the Google Ads advertising console named "Missed Growth Opportunities." This section shows you the "performance you could've achieved in the last year if you'd adjusted your bids and budgets for campaigns with growth opportunities," according to Google. This was spotted first by Maggie Humphrey who posted some screenshots and details on LinkedIn. She wrote, "It looks like Google Ads is testing a new "Missed Growth Opportunities" tab, which shows potential clicks, conversions, and conversion value per campaign based on Google's recommended bid and budget adjustments.""
A new Google Ads console section called "Missed Growth Opportunities" estimates the performance a campaign could have achieved over the past year if bids and budgets had been adjusted. The view projects potential clicks, conversions, and conversion value per campaign based on Google's recommended bid and budget adjustments. Selecting "View recommendation" opens the campaign target simulator. The current interface lacks a date range selector and an export feature and displays an unexplained nine-day timeframe, prompting users to capture screenshots to preserve the data.
Read at Search Engine Roundtable
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