Google Adds AI-Powered Guidance for Ads and Analytics
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Google Adds AI-Powered Guidance for Ads and Analytics
"[Ads Advisor] helps you understand your business context and make your job easier by learning directly from your interactions to drive campaign results. Simply ask a question like, 'How can I optimize my campaign for an upcoming seasonal event?', and it will suggest relevant actions such as adding sitelink extensions. With your review and approval, it can then apply these changes directly to your account, turning suggestions into applied improvements in just minutes."
"You can ask a broad question, like 'How is my site doing?', and it infers relevant reports to give you a tailored, comprehensive pulse check on your business health. You can also make a specific query, like 'What have my active users been doing over the last 30 days?', to instantly generate insights on key metrics and events."
Google introduced two AI assistant tools for advertisers: Ads Advisor and Analytics Advisor, both powered by Gemini models. Ads Advisor learns from user interactions to understand business context and recommend campaign actions, including sitelink extensions and keyword suggestions for Search and Performance Max campaigns. With user review and approval, Ads Advisor can apply suggested changes directly to advertiser accounts within minutes. Analytics Advisor provides immediate, easy-to-understand performance insights and visualizations that accelerate analysis and deliver a holistic view of site data. Users can ask broad or specific queries to generate tailored reports, metric breakdowns, and retrieve account details like the Measurement ID.
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