"is a unified hub for validating strategies and continuously improving campaign performance,"
"By centralizing Experiments and Lift Studies in a single dashboard, the Experiment Center streamlines how you optimize tactics and measure the impact of your campaigns,"
"Google has launched a new help page introducing the Experiment Center, a centralized dashboard that brings together Experiments and Lift Studies in Google Ads."
The Experiment Center is a unified hub that enables validation of strategies and continuous improvement of campaign performance. It centralizes Experiments and Lift Studies into a single dashboard to streamline optimization and measurement of campaign impact. The dashboard presents Experiments and Lift Studies side by side and provides a breakdown of the two experiment types in a table for clearer comparison. A help document is available with additional details and guidance. Multiple new Google Ads experiment features and updates have been released recently, enhancing testing and measurement capabilities for advertisers.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]