Nimt.ai is a Helsingborg-based startup that developed a tool for companies to track their appearances in AI-generated responses. The platform launched as a private beta and quickly attracted paying customers. With a recent funding round of €360,000 raised from investors, Nimt.ai aims to enhance AI visibility tracking. As AI-based searches grow, many companies lack essential insights on their performance on these platforms. Nimt.ai helps brands understand visibility compared to competitors and plans to formally launch its platform with new features soon.
"Ranking high on Google is no longer enough. The future of marketing is about influencing AI, not people," says Manuel Lemholt Berger, CEO and co-founder of Nimt.ai.
"As AI starts not only answering questions and offering recommendations but also making decisions and even completing purchases, entire marketing teams will shift focus - from trying to influence people to influencing AI. What we're seeing now is just the first wave of a much bigger shift," says Manuel Lemholt Berger.
"From the moment we launched our private beta, we knew we had struck a nerve. After onboarding selected early users, we're now opening up the platform more broadly, and soon we'll launch a feature that helps companies actively..."
Nimt.ai automatically tracks how brands are mentioned across platforms like ChatGPT, Gemini, Claude, and Perplexity. Users learn if and how they are visible.
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