A recent IBM survey of 2,000 CEOs reveals that fear of missing out (FOMO) drives AI adoption in corporations, with 64% investing before understanding the value. Although AI has potential, only 25% of initiatives meet expected ROI. Many organizations face challenges scaling AI, with only 16% achieving enterprise-wide results. However, by 2027, most CEOs expect a return on their AI investments. Marketing functions are notably successful in leveraging AI for measurable ROI, suggesting a strong link between AI capabilities and marketing needs.
FOMO is driving most corporate AI adoption, with 64% of CEOs investing in AI to avoid falling behind, despite unclear value propositions.
Only 25% of AI initiatives have yielded expected ROI, highlighting a significant gap between investment and measurable outcomes in corporate AI.
By 2027, 85% of CEOs expect their scaled AI investments to return positive ROI, reflecting optimism for future AI integration.
Marketing remains a standout area where AI investments have a tangible ROI, demonstrating the unique intersection of marketing needs and AI capabilities.
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