#return-on-investment
#return-on-investment
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fromMarketing Dive
2 weeks agoHow Alaska Airlines found a $100M revenue opportunity with Google's Meridian
"We had MMM before, but this is a little more robust than what we had," said Owen Bickford, paid performance media director at Alaska Airlines. "It's providing data that we have not really had access to before."
Marketing tech
fromFortune
3 weeks agoWhy we should all pay attention to what lawyers, auditors, and accountants are doing with AI
A report reveals that professional services firms are finding a higher return on AI investment compared to other sectors, with 53% of professionals reporting at least one profitable AI use case.
Artificial intelligence
#generative-ai
Data science
fromHarvard Business Review
1 month agoTo Create Value with AI, Improve the Quality of Your Unstructured Data
Unstructured data enhances generative AI's uniqueness and relevance, improving economic value.
Simply installing generative AI tools like CoPilot may lead to low return on investment.
Data science
fromHarvard Business Review
1 month agoTo Create Value with AI, Improve the Quality of Your Unstructured Data
Unstructured data enhances generative AI's uniqueness and relevance, improving economic value.
Simply installing generative AI tools like CoPilot may lead to low return on investment.
fromComputerWeekly.com
5 months agoAddressing the legacy: Modernising creaky cloud infrastructures for data benefits | Computer Weekly
Look at desired business outcomes and then decide how to proceed, says Henninger. What do you really need to fix, and how should you ensure you are ready for AI in particular?
Business intelligence
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