#return-on-investment

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#generative-ai
fromFuturism
1 week ago
Artificial intelligence

Executives Are Pouring Money Into AI. So Why Are They Saying It's Not Paying Off?

fromFuturism
1 week ago
Artificial intelligence

Executives Are Pouring Money Into AI. So Why Are They Saying It's Not Paying Off?

more#generative-ai
Marketing tech
fromMarTech
1 week ago

The latest AI-powered martech news and releases | MarTech

FOMO compels corporate AI investment, leading to high adoption rates despite unclear benefits.
Social media marketing
fromThe Drum
3 weeks ago

From views to value: what the Sidemen can teach social marketers about YouTube's real power

Social media is essential for modern marketing; adapting spend strategies is critical for advertisers aiming for effective ROI.
fromBusiness Matters
1 month ago

How to Estimate the ROI of Intelligent Automation Platforms for Insurance

ROI for intelligent automation is pivotal for insurance entities, allowing them to weigh benefits against costs, ensuring worthwhile investments align with their specific needs.
Artificial intelligence
fromSFGATE
1 month ago

Adding a Steel Front Door Is the Fastest and Most Profitable Home Remodel You Can Do

"If the entry feels neglected, it's hard to recover that initial impression-no matter how nice the interior is."
Remodel
#marketing-strategy
fromMarTech
1 month ago
Marketing tech

7 reasons your conversion metrics look great - but your sales don't | MarTech

fromMarTech
1 month ago
Marketing tech

7 reasons your conversion metrics look great - but your sales don't | MarTech

more#marketing-strategy
fromComputerWeekly.com
3 months ago

Addressing the legacy: Modernising creaky cloud infrastructures for data benefits | Computer Weekly

Look at desired business outcomes and then decide how to proceed, says Henninger. What do you really need to fix, and how should you ensure you are ready for AI in particular?
Business intelligence
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