#return-on-investment

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fromClickUp
21 hours ago

AI Campaign Execution for Agencies: Tools, Workflows, Best Practices

Agencies are using generative AI tools like Midjourney and ElevenLabs to mock up visuals and voiceovers in pitches and campaigns. They can turn around complex concepts in weeks instead of months, winning bigger campaigns in the process.
Marketing tech
fromRedfin | Real Estate Tips for Home Buying, Selling & More
1 week ago

Does a Pool Increase Home Value? The Answer Isn't as Simple as You Think

The value a pool adds can vary widely. According to the data, the average return on investment (ROI) for a swimming pool is about 7%. But in places like Los Angeles, that number can jump significantly—up to $100,000 in added value. On the flip side, in some regions, a pool may add little to no value and might even be seen as a drawback due to upkeep and ongoing costs.
Renovation
fromSecuritymagazine
2 weeks ago

54% of Organizations in UK and Ireland Lack Cloud Cost Visibility

Organizations are making substantial cloud investments, but without proper cost visibility and optimization, they're essentially flying blind.
Digital life
fromDigiday
4 weeks ago

CMOs might be pushing ahead on AI, but lack of measurement's holding them back

"We do have measures that give us some sense of how effective it is. I haven't been able to say, 'Oh, I've saved X amount of money because [of AI].'"
Marketing tech
fromFast Company
1 month ago

A focus on sustainability's return on investment

Implementing high efficiency HVAC, better insulation, and smart system integrations such as smart lighting, can reduce energy cost estimates by 30% to 50% in new and existing buildings.
Real estate
fromMarketing Dive
1 month ago

How Alaska Airlines found a $100M revenue opportunity with Google's Meridian

Alaska Airlines could increase addressable advertising revenue by $100 million through Google's Meridian marketing mix model.
Artificial intelligence
fromFortune
1 month ago

Why we should all pay attention to what lawyers, auditors, and accountants are doing with AI

Professional services firms are achieving higher returns on AI investments than other sectors, with well-defined strategies enhancing success.
fromFortune
1 month ago

The companies are rolling up their sleeves to implement AI

Figuring out AI might be daunting, but it's a business imperative.
fromEntrepreneur
1 month ago

College Majors and Careers That Make the Most Money: Report | Entrepreneur

A typical student graduating from high school in 2025 could take on an estimated $40,000 in student loan debt before completing their college education, amidst rising interest rates.
Higher education
Marketing tech
fromClickUp
2 months ago

Content Engagement: Key Metrics & Best Practices

Understanding content engagement is essential for effective content marketing.
High engagement metrics correlate with increased brand trust and conversions.
Data science
fromHarvard Business Review
2 months ago

To Create Value with AI, Improve the Quality of Your Unstructured Data

Unstructured data enhances generative AI's uniqueness and relevance, improving economic value.
Simply installing generative AI tools like CoPilot may lead to low return on investment.
fromFuturism
3 months ago

Executives Are Pouring Money Into AI. So Why Are They Saying It's Not Paying Off?

A survey by IBM revealed only a quarter of CEOs see a positive return on their AI investments, highlighting a significant gap in AI effectiveness.
Artificial intelligence
Marketing tech
fromMarTech
3 months ago

The latest AI-powered martech news and releases | MarTech

FOMO compels corporate AI investment, leading to high adoption rates despite unclear benefits.
Social media marketing
fromThe Drum
3 months ago

From views to value: what the Sidemen can teach social marketers about YouTube's real power

Social media is essential for modern marketing; adapting spend strategies is critical for advertisers aiming for effective ROI.
Remodel
fromSFGATE
4 months ago

Adding a Steel Front Door Is the Fastest and Most Profitable Home Remodel You Can Do

Replacing a front door with a steel one offers the highest return on investment in remodeling for 2025.
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