The article emphasizes the importance of 'unstructured data,' such as emails and contracts, in enhancing generative AI's effectiveness. This proprietary content aids AI in becoming more knowledgeable about a company's offerings, reducing the likelihood of misinformation and increasing potential economic benefits. A chief data officer cautions that merely implementing tools like CoPilot may not yield significant returns without leveraging the extensive data available within the organization. Experts in the field highlight the role of data in maximizing the transformative potential of AI.
A company's content lies largely in 'unstructured data'—those emails, contracts, forms, Sharepoint files, recordings of meetings, etc., created via work processes. That proprietary content makes gen AI more distinctive, more knowledgeable about your products and services, less likely to hallucinate, and more likely to bring economic value.
As a chief data officer we interviewed pointed out, 'You're unlikely to get much return on your investment by simply installing CoPilot.'
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