#unstructured-data

#unstructured-data

Surveys only capture what you ask and only from those willing to answer. If you rely on traditional listening methods, you will never hear from the silent majority. You could be missing out on your customers' real, unfiltered voice. Key signals - like emerging trends, shifting sentiment and competitor threats - are often buried in the countless conversations happening every day. With your customer data scattered across CRM systems, social tools and automation platforms,

As with anything, having the correct setup is critical. For AI, that means establishing a robust, centralized data platform - combining both structured and unstructured datasets - so brands can improve the relevance of their communications and enhance customer experiences. Accuracy and governance are fundamental Whether you're setting up a simple customer segmentation or a complex lifetime value model, the core tenets of strong data foundations remain the same.

Embedding models help transform complex data into numerical representations that computers can understand, capturing the semantic meaning for effective search and recommendation tasks.