Krista Pouncy-Dyson reveals her 26 year tech playbook
Krista Pouncy-Dyson pioneered programmatic media with Performance First Digital, emphasizing data strategy and transitioning from a corporate career to entrepreneurship.
In CTV, retail media and emerging channels, third-party data is more important than ever
CTV ad spending is projected to reach $33.35 billion this year, while retail media's 19.7% growth will be more than double the growth in overall digital ad spending.
'Using generative AI as a copilot is the sweet spot': A look at Nationwide's AI approach
Nationwide Building Society focuses on generative AI to empower employees and enhance customer experience, ensuring that technology complements human efforts.
Interview: Markus Schummelfeder, CIO, Boehringer Ingelheim | Computer Weekly
Markus Schümmelfeder's vision as CIO has transformed Boehringer Ingelheim into a data-enabled organisation, emphasizing technology's role in business processes.
Why data literacy is essential - and elusive - for business leaders in the AI age
Business leaders struggle to align data strategies with priorities; confidence in data interpretation is declining, especially among creative-oriented leaders.