#data-strategy

#data-strategy

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws. [ more ]

Preparation is essential for successful digital transformation, emphasizing a data-first approach. [ more ]

Private equity and venture capital firms utilize alternative data for investment decisions and value addition.

AI's impact is significant but dependent on quality data for success. [ more ]

CDOs focus on demonstrating tangible value through analytics and AI

Robust data strategy and governance are critical for generative AI success [ more ]

Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers. [ more ]

Google has started disabling third-party cookies for 1% of Chrome users, signaling that the end of third-party cookies is near.

Marketers have been preparing for the death of third-party cookies by investing in first-party data and focusing on full-funnel marketing and owned channels.

Managing the fallout from the loss of third-party cookies will now be a top priority for marketers, requiring strategic shifts in budget and priorities. [ more ]

Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.

Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology. [ more ]

Walmart acquired Vizio for TV and video advertising data.

Data is the new oil for marketers and breathes life into TV advertising. [ more ]

Customer expectations are higher than ever, requiring companies to have a data strategy that provides a complete view of customers.

Personalization is key to successful marketing programs, and having a data strategy helps marketers personalize their efforts effectively. [ more ]

Organizations are transitioning from on-premises big data enterprise warehouses to cloud solutions for improved efficiency and cost reduction.

Investing time in understanding the existing data landscape and gathering user requirements is crucial for a successful data migration to the cloud. [ more ]

The Data Act facilitates and mandates access to personal and non-personal data.

It imposes obligations on manufacturers, data holders, data recipients, public sector bodies, and providers of data processing services. [ more ]

The European Commission has proposed the Financial Data Access Act (FIDA) to facilitate the sharing and access of customer financial data.

FIDA aims to bring payments and the wider financial sector into the digital age. [ more ]