#data-strategy

#data-strategy

The European Health Data Space Regulation aims to improve access and sharing of health data while posing challenges for life sciences companies.

Omnicom Media Group's partnership with Roku enhances access to viewer searches for improved client investment strategies in the CTV space.

Epsilon's integration into Publicis Groupe's strategy has significantly driven stock growth and positioned them ahead of rivals in data capabilities.

Technology companies are enhancing AI capabilities amid global turmoil, focusing on productivity and long-term strategies despite concerns over data protection and privacy.

American Express is transitioning from being perceived as a bank to an experiences business through strategic partnerships and data utilization.

Hospital systems must balance data usage with compliance to avoid violations.

Data-driven strategies are critical for improving patient care and organizational growth.

LinkedIn is phasing out Community Top Voice badges due to their diminishing value and oversaturation.

A KPI prioritization tool can reduce subjectivity and foster better communication in selecting key performance indicators.

Data-driven marketing in healthcare is essential but often underutilized; clear objectives and collaboration are key to leveraging insights effectively.

IT systems' true potential is unlocked by understanding their capabilities and integrating their data effectively into the organization.

Nexxen's rebranding has enhanced performance, leading to new partnerships and a data-centric strategy.

The company's data platform and political advertising tools have driven new revenue opportunities.

Contribution ex-TAC grew by 4% to $83.1 million, with programmatic revenue at $78.6 million.

CTV revenue represents a significant portion of programmatic revenue at 36%.

Nexxen aims to be a key AdTech and data partner through innovation and investment.

Data strategies should be uniquely crafted to reflect company goals and context.

Focusing on data ROI is crucial for demonstrating value across departments.

Brand marketers should focus on testing cookie-less targeting solutions despite Google possibly changing its approach to third-party cookie deprecation on Chrome.

Data architecture is crucial for managing and utilizing data effectively in a business.

Cooking rice doesn't take long, it's about timing; similarly, implementing a data strategy is key for analyzing learning experiences effectively.

Jean Qing Liu resigns as President of DiDi to focus on talent, organization, and social responsibility work, shifting to Permanent Partner role under Chairman.

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.

Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers.