#data-strategy

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How Publicis Won The Data Wars, and What Omnicom-IPG Must Do To Have A Shot

Epsilon's integration into Publicis Groupe's strategy has significantly driven stock growth and positioned them ahead of rivals in data capabilities.
#business-growth

Why Data Strategies Fail in Companies - And How CEOs Can Fix Them | HackerNoon

A solid data strategy is essential for business success but is often poorly implemented, leading to missed growth opportunities.

When It Comes to Long-Term Value, Incumbents Should Think Like Digital Disruptors

Digital disruptors prioritize customer lifetime value, customer acquisition cost, and customer experience over EBIDTA profits.

Breaking my Own Rules

Relying solely on personal branding and podcast appearances won't scale for Podscan's growth.
Podscan's value proposition is centered around its data fidelity and accessibility.

Why Data Strategies Fail in Companies - And How CEOs Can Fix Them | HackerNoon

A solid data strategy is essential for business success but is often poorly implemented, leading to missed growth opportunities.

When It Comes to Long-Term Value, Incumbents Should Think Like Digital Disruptors

Digital disruptors prioritize customer lifetime value, customer acquisition cost, and customer experience over EBIDTA profits.

Breaking my Own Rules

Relying solely on personal branding and podcast appearances won't scale for Podscan's growth.
Podscan's value proposition is centered around its data fidelity and accessibility.
morebusiness-growth
#cybersecurity

Google documents filed in antitrust case show efforts to push data collection limits

Google's internal documents reveal its controversial data strategy amid ongoing U.S. antitrust litigation.

Westcon-Comstor targets further growth with executive promotions

Westcon-Comstor is enhancing its leadership team to focus on digital sales, data innovation, and cybersecurity growth.

Google documents filed in antitrust case show efforts to push data collection limits

Google's internal documents reveal its controversial data strategy amid ongoing U.S. antitrust litigation.

Westcon-Comstor targets further growth with executive promotions

Westcon-Comstor is enhancing its leadership team to focus on digital sales, data innovation, and cybersecurity growth.
morecybersecurity

Top 10 IT leadership interviews of 2024 | Computer Weekly

Technology companies are enhancing AI capabilities amid global turmoil, focusing on productivity and long-term strategies despite concerns over data protection and privacy.
#business-transformation

KPMG's AI chief explains how to make AI work for your business

KPMG emphasizes embedding AI into business models, warning against focusing solely on single-use cases for effective implementation.

Interview: Rahul Todkar, head of data and AI, Tripadvisor | Computer Weekly

Tripadvisor is leveraging its vast data for innovative growth and monetisation, especially through generative AI under the leadership of Rahul Todkar.

KPMG's AI chief explains how to make AI work for your business

KPMG emphasizes embedding AI into business models, warning against focusing solely on single-use cases for effective implementation.

Interview: Rahul Todkar, head of data and AI, Tripadvisor | Computer Weekly

Tripadvisor is leveraging its vast data for innovative growth and monetisation, especially through generative AI under the leadership of Rahul Todkar.
morebusiness-transformation
#digital-transformation

Integrating AI starts with robust data foundations. Here are 3 strategies executives employ

Strong data foundations are essential for leveraging AI successfully; neglecting this can jeopardize the entire project.

Future-proofing operations

Data-driven decision-making requires seamless and secure data movement across an organization's ecosystem for analytics and AI applications.

Podcast: How to prepare your data for digital transformation | Computer Weekly

Preparation is essential for successful digital transformation, emphasizing a data-first approach.

Integrating AI starts with robust data foundations. Here are 3 strategies executives employ

Strong data foundations are essential for leveraging AI successfully; neglecting this can jeopardize the entire project.

Future-proofing operations

Data-driven decision-making requires seamless and secure data movement across an organization's ecosystem for analytics and AI applications.

Podcast: How to prepare your data for digital transformation | Computer Weekly

Preparation is essential for successful digital transformation, emphasizing a data-first approach.
moredigital-transformation
#data-governance

Agreement Reached on the EU's Data Act - Data Matters Privacy Blog

The Data Act facilitates and mandates access to personal and non-personal data.
It imposes obligations on manufacturers, data holders, data recipients, public sector bodies, and providers of data processing services.

4 Key Reasons to Build a Data Culture - DATAVERSITY

Data culture is essential for informed decision-making and innovation in organizations.
Strong data strategies and governance are key to establishing a successful data culture.

L&D Data Strategy To Support Chief Data Officers

CDOs focus on demonstrating tangible value through analytics and AI
Robust data strategy and governance are critical for generative AI success

Building a Data Strategy: Aligning Data With Business Goals for Maximum Impact | HackerNoon

A clear data strategy is essential for effective data management and alignment with business objectives.

Agreement Reached on the EU's Data Act - Data Matters Privacy Blog

The Data Act facilitates and mandates access to personal and non-personal data.
It imposes obligations on manufacturers, data holders, data recipients, public sector bodies, and providers of data processing services.

4 Key Reasons to Build a Data Culture - DATAVERSITY

Data culture is essential for informed decision-making and innovation in organizations.
Strong data strategies and governance are key to establishing a successful data culture.

L&D Data Strategy To Support Chief Data Officers

CDOs focus on demonstrating tangible value through analytics and AI
Robust data strategy and governance are critical for generative AI success

Building a Data Strategy: Aligning Data With Business Goals for Maximum Impact | HackerNoon

A clear data strategy is essential for effective data management and alignment with business objectives.
moredata-governance
#customer-experience

The generative AI advantage: A leader's guide

Unlocking generative AI requires leveraging your organization's unique data to gain a competitive advantage and create tailored applications.

Interview: Raymond Boyle, vice-president of data and analytics, Hyatt Hotels | Computer Weekly

Raymond Boyle enhances Hyatt's data strategy to improve customer and colleague experiences through analytics and governance.

Marketers discuss their first-party data strategies | MarTech

First-party data is essential for marketing strategies following the phasing out of third-party cookies by Google, especially for personalization and advertising ROI.

The generative AI advantage: A leader's guide

Unlocking generative AI requires leveraging your organization's unique data to gain a competitive advantage and create tailored applications.

Interview: Raymond Boyle, vice-president of data and analytics, Hyatt Hotels | Computer Weekly

Raymond Boyle enhances Hyatt's data strategy to improve customer and colleague experiences through analytics and governance.

Marketers discuss their first-party data strategies | MarTech

First-party data is essential for marketing strategies following the phasing out of third-party cookies by Google, especially for personalization and advertising ROI.
morecustomer-experience

How to make brand partnerships work. Lessons from American Express

American Express is transitioning from being perceived as a bank to an experiences business through strategic partnerships and data utilization.
#snowflake

Snowflake CEO: "Many vendors sell you parts of a car and tell you to build it yourself. At Snowflake we have a different philosophy. We want to give you the car."

Snowflake is positioned to help businesses navigate AI disruption by providing an easy, efficient, and trusted data platform.

Snowflake bigs up the power of the partner and eyes deeper engagement to tackle business challenges in the enterprise AI era

Snowflake credits its success and future growth to its strong partner ecosystem.

Snowflake unveils Arctic, an enterprise-grade LLM

Snowflake launches Arctic, an open enterprise-grade large language model for efficient AI.
Data strategy is crucial for AI success, with Snowflake positioning itself as a key player in the enterprise AI space.

Snowflake CEO: "Many vendors sell you parts of a car and tell you to build it yourself. At Snowflake we have a different philosophy. We want to give you the car."

Snowflake is positioned to help businesses navigate AI disruption by providing an easy, efficient, and trusted data platform.

Snowflake bigs up the power of the partner and eyes deeper engagement to tackle business challenges in the enterprise AI era

Snowflake credits its success and future growth to its strong partner ecosystem.

Snowflake unveils Arctic, an enterprise-grade LLM

Snowflake launches Arctic, an open enterprise-grade large language model for efficient AI.
Data strategy is crucial for AI success, with Snowflake positioning itself as a key player in the enterprise AI space.
moresnowflake

Personalize Patient Care with Confidence Through Efficient, HIPAA-Compliant Data Usage - MedCity News

Hospital systems must balance data usage with compliance to avoid violations.
Data-driven strategies are critical for improving patient care and organizational growth.

LinkedIn Retires Community Top Voice Badges for Contributors of Collaborative Articles - Lindsey Gamble

LinkedIn is phasing out Community Top Voice badges due to their diminishing value and oversaturation.

Crack the KPI Code: A Data Nerd's Guide to Strategic Prioritization | HackerNoon

A KPI prioritization tool can reduce subjectivity and foster better communication in selecting key performance indicators.
#personalization

Data Can Supercharge Your Health Care Marketing Strategies | AdExchanger

Data-driven marketing in healthcare is essential but often underutilized; clear objectives and collaboration are key to leveraging insights effectively.

Power up your marketing programs with Google Analytics 4 | MarTech

Customer expectations are higher than ever, requiring companies to have a data strategy that provides a complete view of customers.
Personalization is key to successful marketing programs, and having a data strategy helps marketers personalize their efforts effectively.

Data Can Supercharge Your Health Care Marketing Strategies | AdExchanger

Data-driven marketing in healthcare is essential but often underutilized; clear objectives and collaboration are key to leveraging insights effectively.

Power up your marketing programs with Google Analytics 4 | MarTech

Customer expectations are higher than ever, requiring companies to have a data strategy that provides a complete view of customers.
Personalization is key to successful marketing programs, and having a data strategy helps marketers personalize their efforts effectively.
morepersonalization

Mapping IT System Capabilities: The Key to Unlocking Valuable Business Data | HackerNoon

IT systems' true potential is unlocked by understanding their capabilities and integrating their data effectively into the organization.
#generative-ai

Amazon Web Services ASEAN BrandVoice: Generative AI: From Hype To Value

Generative AI is now a predominant technology trend influencing adoption and market growth, driven by the necessity of cloud data processing.

Generative AI is here: Are you ready?

Generative AI can revolutionize data strategy for organizational growth.

Amazon Web Services ASEAN BrandVoice: Generative AI: From Hype To Value

Generative AI is now a predominant technology trend influencing adoption and market growth, driven by the necessity of cloud data processing.

Generative AI is here: Are you ready?

Generative AI can revolutionize data strategy for organizational growth.
moregenerative-ai

Earnings call: Nexxen reports growth and bullish on CTV and data strategy By Investing.com

Nexxen's rebranding has enhanced performance, leading to new partnerships and a data-centric strategy.
The company's data platform and political advertising tools have driven new revenue opportunities.
Contribution ex-TAC grew by 4% to $83.1 million, with programmatic revenue at $78.6 million.
CTV revenue represents a significant portion of programmatic revenue at 36%.
Nexxen aims to be a key AdTech and data partner through innovation and investment.

Mastering the Art of Data: Lessons From the Kitchen | HackerNoon

Data strategies should be uniquely crafted to reflect company goals and context.
Focusing on data ROI is crucial for demonstrating value across departments.
#google

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?

Google has started disabling third-party cookies for 1% of Chrome users, signaling that the end of third-party cookies is near.
Marketers have been preparing for the death of third-party cookies by investing in first-party data and focusing on full-funnel marketing and owned channels.
Managing the fallout from the loss of third-party cookies will now be a top priority for marketers, requiring strategic shifts in budget and priorities.

Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

Brand marketers should focus on testing cookie-less targeting solutions despite Google possibly changing its approach to third-party cookie deprecation on Chrome.

Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?

Google has started disabling third-party cookies for 1% of Chrome users, signaling that the end of third-party cookies is near.
Marketers have been preparing for the death of third-party cookies by investing in first-party data and focusing on full-funnel marketing and owned channels.
Managing the fallout from the loss of third-party cookies will now be a top priority for marketers, requiring strategic shifts in budget and priorities.

Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

Brand marketers should focus on testing cookie-less targeting solutions despite Google possibly changing its approach to third-party cookie deprecation on Chrome.
moregoogle

Dell UK CTO: "IT cannot afford to be seen as the innovation bottleneck" when it comes to AI

The importance of a collaborative approach between IT and business decision-makers in AI adoption for successful implementation.

What Is Data Architecture? Overview and Best Practices

Data architecture is crucial for managing and utilizing data effectively in a business.

A Recipe For Building A Data Strategy

Cooking rice doesn't take long, it's about timing; similarly, implementing a data strategy is key for analyzing learning experiences effectively.
#fintech

China's top rideshare boss vacates her role

Jean Qing Liu resigns as President of DiDi to focus on talent, organization, and social responsibility work, shifting to Permanent Partner role under Chairman.

New EU FIDA Proposal: How Does This Affect GDPR? - Data Matters Privacy Blog

The European Commission has proposed the Financial Data Access Act (FIDA) to facilitate the sharing and access of customer financial data.
FIDA aims to bring payments and the wider financial sector into the digital age.

China's top rideshare boss vacates her role

Jean Qing Liu resigns as President of DiDi to focus on talent, organization, and social responsibility work, shifting to Permanent Partner role under Chairman.

New EU FIDA Proposal: How Does This Affect GDPR? - Data Matters Privacy Blog

The European Commission has proposed the Financial Data Access Act (FIDA) to facilitate the sharing and access of customer financial data.
FIDA aims to bring payments and the wider financial sector into the digital age.
morefintech

Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws.

WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers.

Council Post: Why B2B Is Uniquely Positioned For A New Era Of Identifiers

B2B marketing may be better positioned for the new era of identifiers than consumer marketing.
Effective B2B advertising will require a strategy for combining and accessing different data sets.

Walmart's Vizio Deal Isn't About TV - It's About Data | AdExchanger

Walmart acquired Vizio for TV and video advertising data.
Data is the new oil for marketers and breathes life into TV advertising.

External Data and AI Are Making Each Other More Valuable

Private equity and venture capital firms utilize alternative data for investment decisions and value addition.
AI's impact is significant but dependent on quality data for success.

Building an Effective Data Strategy for Edge Deployments - DATAVERSITY

Data analytics and integration are key components of building a data strategy.
Edge deployments offer advantages such as localized customer experience and quick turnaround time.

Modernizing Data Ecosystem: Key Tips - DZone

Organizations are transitioning from on-premises big data enterprise warehouses to cloud solutions for improved efficiency and cost reduction.
Investing time in understanding the existing data landscape and gathering user requirements is crucial for a successful data migration to the cloud.

Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly

Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.
Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology.

IT leaders share tips for AI success | Computer Weekly

Training based on internal data is crucial when implementing AI in organizations.
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