"Data continues to be a clear differentiator in real estate, especially for those who want to grow in 2026. As Dan Duffy, founder and CEO of United Real Estate Group, explains, leaders who have doubled down on the importance of data hold a significant advantage. Duffy will kick off the Housing Economic Summit on Feb. 10, offering a roadmap for how leaders should interpret and use the data presented throughout the day."
"There will be a segmentation Group one: Those leaders that doubled down during the downturn, managed capital proficiently, invested in data hygiene and moved their companies forward re: AI enablement across the enterprise and built past the transitory downturn, will catch the first waves of an improved market and capture significant market share. 2026 Join top economists and industry leaders Feb. 10 in Dallas Group two: Leaders that were focused on survival and maintaining short-range profitability by cutting costs will be focused on restoring and reinforcing their foundation and will miss the first waves of an improving market."
"HW: Why should more leaders look at data to fuel business decisions and how can it make an impact? DD: A data-first posture and investing in third-party provided data, proprietary data and data management capabilities are essential to leverage AI and other data-driven strategies to drive growth and improved unit economics. The point of competition has already shifted. Those companies that have leaders that think data first have a significant advantage."
The 2026 housing market will segment leaders into two distinct groups. Leaders who invested through the downturn—managing capital, improving data hygiene, enabling AI across the enterprise—will catch early market improvements and capture significant market share. Leaders who prioritized short-term survival and cost cutting will focus on rebuilding foundations and will likely miss initial market waves. A data-first posture, including third-party and proprietary data investments and strong data management, is essential to leverage AI and improve unit economics. Reading forecasts is insufficient; applying data strategically and staying nimble determines competitive advantage.
Read at www.housingwire.com
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