#market-segmentation

#market-segmentation

Data continues to be a clear differentiator in real estate, especially for those who want to grow in 2026. As Dan Duffy, founder and CEO of United Real Estate Group, explains, leaders who have doubled down on the importance of data hold a significant advantage. Duffy will kick off the Housing Economic Summit on Feb. 10, offering a roadmap for how leaders should interpret and use the data presented throughout the day.

CEOs often expect nonstop growth without obstacles or adjustments. But this isn't realistic, and it puts a massive strain on teams to achieve unattainable goals. In this fast-paced world, customer preferences change, markets cycle, and trends come and go. Market segmentation is crucial for understanding your current prospects, their needs, pain points, and goals. Whether you need to stall or accelerate business growth, it's a very difficult decision you have to make, thinking of the long-term success of your company.

When it comes to market segmentation, I don't see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey's. But the real exercise of segmentation is far more complex. In certain contexts, it comes close to the behavior of a tensor: multiple dimensions, cross-dependencies, distinct weights, temporality, and contextual factors that shift the meaning of data depending on the axis being analyzed.