5 ways to help your B2B organization succeed with AI agents | MarTechAI agents are transforming B2B marketing by enhancing strategies and addressing buyer behavior shifts.
The GTM revolution is here. Are you ready? | MarTechThe go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.
Beyond content syndicationDiversified channel engagement is crucial for effective B2B marketing to reach modern buyers.
The hard truth about what AI will do to GTM | MarTechTraditional B2B marketing and sales tactics will be obsolete by 2028.AI adoption by buyers is changing how GTM teams approach marketing and sales.
Council Post: How Five Key Trends Are Shaping The Next Wave Of B2B MarketingThe evolution of B2B marketing strategies reflects changing buyer behaviors, requiring ongoing adaptation among teams for effective go-to-market alignment.
Why B2B marketing must adopt B2C tactics | MarTechThe consumerization of B2B requires adapting digital-first strategies to meet the expectations of modern buyers.
5 key trends we're seeing in B2B marketing | MarTechB2B marketing is rapidly evolving due to the entry of Gen X and Y buyers who prefer digital and automated buying processes.
6 things to look for in a B2B influencer | MarTechB2B buyers prefer expert influencers over traditional sales content, emphasizing the need for genuine engagement and expertise in marketing strategies.
Beyond content syndicationDiversified channel engagement is crucial for effective B2B marketing to reach modern buyers.
The hard truth about what AI will do to GTM | MarTechTraditional B2B marketing and sales tactics will be obsolete by 2028.AI adoption by buyers is changing how GTM teams approach marketing and sales.
Council Post: How Five Key Trends Are Shaping The Next Wave Of B2B MarketingThe evolution of B2B marketing strategies reflects changing buyer behaviors, requiring ongoing adaptation among teams for effective go-to-market alignment.
Why B2B marketing must adopt B2C tactics | MarTechThe consumerization of B2B requires adapting digital-first strategies to meet the expectations of modern buyers.
5 key trends we're seeing in B2B marketing | MarTechB2B marketing is rapidly evolving due to the entry of Gen X and Y buyers who prefer digital and automated buying processes.
6 things to look for in a B2B influencer | MarTechB2B buyers prefer expert influencers over traditional sales content, emphasizing the need for genuine engagement and expertise in marketing strategies.
Mortgage Rates Just Made 'Biggest Leap in the Past 6 Months': Our Economist Breaks Down What It Means for the Housing MarketThe housing market experienced volatility with rising mortgage rates, yet presents potential opportunities for buyers who remain active in the market.
Are "Offers Due By" Deadlines on Their Way Out?Rising mortgage rates have shifted buyer behaviors and perceptions about 'Offers Due By' deadlines in real estate.
Pending Home Sales Rise for Fourth Straight Month as Buyers Adapt to Higher Mortgage RatesPending home sales increased in November despite higher mortgage rates, indicating a shift in buyer behavior and market dynamics.
Here are the 31 most popular housing markets so far in 2025 - and why the once-hot Sun Belt region missed the cut againProperty values fell roughly 2% in January as high mortgage rates lead to buyer hesitancy.Many buyers are waiting for improved affordability before making home purchases.
Mortgage rates aren't deterring every buyer: Bright MLS - HousingWireBuyers are less sensitive to mortgage rates due to various life events driving their decisions, with many still planning to purchase regardless of high rates.
Mortgage Rates Just Made 'Biggest Leap in the Past 6 Months': Our Economist Breaks Down What It Means for the Housing MarketThe housing market experienced volatility with rising mortgage rates, yet presents potential opportunities for buyers who remain active in the market.
Are "Offers Due By" Deadlines on Their Way Out?Rising mortgage rates have shifted buyer behaviors and perceptions about 'Offers Due By' deadlines in real estate.
Pending Home Sales Rise for Fourth Straight Month as Buyers Adapt to Higher Mortgage RatesPending home sales increased in November despite higher mortgage rates, indicating a shift in buyer behavior and market dynamics.
Here are the 31 most popular housing markets so far in 2025 - and why the once-hot Sun Belt region missed the cut againProperty values fell roughly 2% in January as high mortgage rates lead to buyer hesitancy.Many buyers are waiting for improved affordability before making home purchases.
Mortgage rates aren't deterring every buyer: Bright MLS - HousingWireBuyers are less sensitive to mortgage rates due to various life events driving their decisions, with many still planning to purchase regardless of high rates.
This Story About President Trump's Real Estate Brand May Shock You Boston Condos For Sale Ford RealtyThe stigma of Trump-branded properties has lessened since the election, leading to increased buyer interest.
Open Houses in Los Angeles Take on an Eerie FeelingCalifornia's real estate market is influenced by recent catastrophic fires, altering buyer priorities towards safety features when selecting homes.
This Story About President Trump's Real Estate Brand May Shock You Boston Condos For Sale Ford RealtyThe stigma of Trump-branded properties has lessened since the election, leading to increased buyer interest.
Open Houses in Los Angeles Take on an Eerie FeelingCalifornia's real estate market is influenced by recent catastrophic fires, altering buyer priorities towards safety features when selecting homes.
Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To ThemUnderstanding buyer types is crucial for effective sales strategy.Businesses often create content for only one buyer type, missing 75% of their audience.Successful sales on social media depend on buyer behavior, not platform algorithms.
How to Use Customer Intent Data to Generate Sales (2024) - ShopifyUnderstanding customer intent is essential for guiding customers from interest to purchase.
Council Post: Why Companies Are Increasingly Embracing Product-Led GrowthProduct-led growth (PLG) emphasizes building user-centric products with free versions for self-driven buying decisions.