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Marketing
fromMarTech
1 month ago

How and why awareness, confidence and trust drive GTM outcomes | MarTech

High close rates and faster deal velocity may stem from understanding human psychological states rather than just traditional strategies.
ACT modeling reveals time-lagged effects in sales outcomes, offering predictive visibility and operational leverage.
Traditional attribution tools fail to capture the impact of human factors influencing buyer behavior over time.
Marketing
fromMarTech
1 month ago

Adapting your GTM to win the AI-driven buyer | MarTech

Buyers now rely on AI agents and peer advice rather than traditional marketing methods, making old go-to-market tactics obsolete.
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fromForbes
1 month ago

What Every CMO Needs To Know About The Zero-Click World

Nearly 60% of Google searches now end without a single click to any website, indicating a fundamental shift in how buyers discover and evaluate solutions.
Marketing
fromSfgate
2 months ago

How to Effectively Market to B2B Buyers

More than two-thirds of today's B2B buyers are Millennials or Gen Z professionals, who have fundamentally different expectations about how purchasing should work.
E-Commerce
Marketing
fromMarTech
2 months ago

Why causal AI works when other forecasting models fail | MarTech

Causal AI transforms forecasting from linear predictions to dynamic, real-time adjustments.
fromwww.housingwire.com
2 months ago

Luxury homebuyers remain active but selective

Currently, affluent buyers are prioritizing strategic decision-making like affordability and long-term value, marking a shift toward what is termed 'smart luxury' in real estate.
SF real estate
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