"An open house is a designated time when potential buyers can tour your home without scheduling a private showing. It gives them a chance to imagine themselves in the space and experience the property in a relaxed, low-pressure setting. Typically held on weekends while the seller is away, the listing agent is on hand to answer questions and connect with attendees-including buyers who might not have considered the home otherwise."
"Open houses can help generate buzz, but they are rarely the sole reason a home sells. Most buyers today search for how to find open houses by using online tools, browsing photos, and watching virtual tours long before they step through the front door. And according to a 2024 report from the National Association of Realtors (NAR), just 3% of all buyers visited open houses as the first step in their home-buying process."
An open house is a scheduled time when potential buyers can tour a home without a private appointment, enabling them to envision living in the space in a low-pressure setting. Typically held on weekends with the seller away, a listing agent answers questions, gathers contact information, and provides feedback to improve the home's appeal and marketability. Open houses can attract neighbors, casual browsers, and serious buyers deciding among properties and can create local buzz. Most buyers begin with online listings, photos, and virtual tours; only a small percentage use open houses as their first step. A strong first impression can turn interest into an offer.
Read at Redfin | Real Estate Tips for Home Buying, Selling & More
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