The luxury real estate market is undergoing a significant shift, as affluent buyers prioritize strategic purchases, emphasizing practicality such as affordability and tax implications over aesthetic features. This trend, referred to as 'smart luxury', reflects a recalibration of buyer expectations in 2025 where home buyers approach real estate as a safe haven for wealth protection. Despite economic uncertainties, a majority of real estate agents report that clients are maintaining or increasing their investments, driven by rising home values and substantial equity entering the market.
Currently, affluent buyers are prioritizing strategic decision-making like affordability and long-term value, marking a shift toward what is termed 'smart luxury' in real estate.
The luxury real estate market is recalibrating rather than being fully bullish or bearish, with 68% of agents noting that clients are maintaining or increasing holdings.
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