Marketers face overwhelming amounts of data but must focus on actionable insights linked to business outcomes. Zero-party data, willingly shared by customers, is preferred for accuracy and privacy. Organizations need efficient data strategies and tools to interpret data into actions quickly. Integration of fragmented data channels creates a seamless customer experience. Marketers are advised to think from the customer’s perspective and break down silos to establish a unified view of the customer journey.
Raw data is useless without people who can understand it and brief creative/media teams in plain language.
Stop thinking in terms of platforms and start thinking in terms of people. The best integrations begin with a clear vision of the customer journey.
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