#marketing-integration

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#brand-marketing #performance-marketing #data--attribution #retail-media #grocery #loyalty-programs
fromInc
3 days ago

Why Brand and Performance Marketing Work Better Together

Brand builds long-term awareness, perception, and emotional connection. Performance marketing focuses on immediate, measurable actions and specific behaviors like clicks, sign-ups, purchases, or downloads which drives conversions and business goals. The most successful companies know that true growth happens when these two objectives work in harmony, not in opposition. The evidence is now clear: Brand and performance are not opposing forces; they are multipliers.
Marketing
Marketing
fromDigiday
2 months ago

Retail media boom forces grocers like Kroger, Albertsons to reorganize

Major U.S. grocers are integrating advertising, loyalty, marketing, and merchandising into unified divisions to build and scale retail media businesses.
Marketing
fromThe Drum
4 months ago

Data, decoded: the real answers marketers are searching for

Actionable data drives campaign decisions and business results, making prioritization over vanity metrics essential.
E-Commerce
fromForbes
6 months ago

The Key To Customer Acquisition For Home Service Providers? Alignment

Optimizing both lead generation and conversion systems is key to maximizing revenue for home service businesses.
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