WPP is rebranding its media division, formerly known as GroupM, to WPP Media, signifying a shift towards integration and enhanced AI capabilities. The rebranding includes agencies like Mindstar and Wavemaker working collaboratively under a unified banner while maintaining their names. This shift reflects WPP's strategy to streamline operations, especially in the face of significant industry changes like mergers among competitors. The move emphasizes WPP's commitment to being a leading marketing partner in the AI landscape, managing over $60 billion in media investments globally.
We believe that WPP is the strongest marketing partner for the world's leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients.
The industry didn't need 'holding companies within holding companies' and there was a symbolic message in changing the name to WPP Media to better reflect the entire network as 'a company and not a group.'
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