#industry-trends

#industry-trends

Cambridge Brewing Company closed after 35 years due to competition and changing consumer habits, despite its role in redefining craft beer.

The Brewbound Podcast effectively mixes industry insights, interviews, and live event coverage to engage craft beer enthusiasts.

The 2025 Firestone Walker Invitational Beer Festival is evolving, focusing on tradition and diversity while embracing new trends in the craft beer scene.

Taylor Swift's self-publishing of her book signals a move towards greater author autonomy and challenges traditional publishing models.

Traffic declines remain the primary challenge for publishers, a trend continuing into 2025.

Random House Children's Books expands its team through promotions and new hires, bolstering their creative and marketing expertise.

Industry veterans are worried that advertising is becoming machine-dominated and soulless, prompting the launch of the 'Advertising: Who Cares?' movement.

The UNH Marketing Summit connects students, industry leaders, and faculty for networking and discussions on marketing trends.

The ad industry is experiencing a wave of consolidation, with a particular interest in indie agencies focusing on creativity and client needs.

The merger of advertising holding companies significantly impacts creatives in the industry, often leading to redundancy and job losses.

Generative AI is becoming increasingly prevalent in game development, despite concerns about its quality and impact on jobs.

Studio Fizbin is closing after 11 years due to lack of new projects and industry cuts.

AI's role in gaming demands a balance between innovative AI experiences and human-crafted content.

Video game development costs are increasing dramatically, with blockbuster titles often exceeding $100 million, approaching Hollywood production levels.

PlayStation has canceled two unannounced live service games to reassess its project strategy.

The success of the Dead Space remake wasn't enough for EA to greenlight further projects in the franchise.

Banks and fintechs are shifting from rivalry to collaboration, recognizing mutual strengths.

AI dominated discussions at WEF 2025, shaping the future of industries, governance, and the workforce with both challenges and opportunities.

The Nieman Lab's 2025 predictions signal a worrying trend for podcast creators, suggesting a growing disparity between top earners and the rest.

The Podglomerate forecasts a resilient future for podcasting despite recent challenges, emphasizing ongoing growth and innovative business models.

The podcast industry may be declining in monetization but remains a valuable tool for academics to disseminate knowledge. The demand for long-form audio content continues to grow.

AI-driven tools will reshape podcast production, aiding in content personalization and relevance.

Video podcasting will become an industry standard, enhancing viewer engagement through visual storytelling.

The Social Media Conference offers insights and networking opportunities to navigate changes in major social media platforms.

Born Social won Agency of the Year by increasing client spend and retention while championing a social-first strategy and innovation.

LinkedIn is discontinuing its Audio Events feature, merging it with LinkedIn Live starting December 31, 2023.

AI is transforming PR jobs, but adaptation can enhance roles rather than diminish them.

Modern PR must combine digital and traditional methods, moving away from outdated 'scatter-and-pray' strategies to provide effective, strategic visibility.

Trade media continues to be vital in B2B PR, adjusting to digital changes by focusing on niche audiences and impactful storytelling.

Generative AI is transforming marketing by enhancing efficiency, but there's a caution against over-reliance on automation in ad creation.

Digital Transformation (DX) is a top priority for 74% of organizations, with projected global spending of $3.9 trillion by 2027.

Machine learning projects often fail to reach production, with recent studies showing only 32% succeed.

Failure in machine learning is a shared experience among practitioners, highlighting systemic challenges.

The demand for project management talent is expected to grow significantly, highlighting the need for skilled professionals.

The cannabis industry is rapidly evolving, presenting unique investment opportunities amid changing legal landscapes.

Federal rescheduling of cannabis may unlock research and funding opportunities, driving further growth in the industry.

Smartphone sales returned to growth in 2024 after two years of decline, largely driven by Chinese manufacturers.

Marketers are filled with uncertainty regarding future agency models and industry changes following the recent announcements by major players.

Telecom companies repeatedly attempt to break into ad tech, but often face significant challenges leading to failed ventures.

GTA VI's potential pricing impact may significantly alter the video game industry's revenue landscape and pricing strategy.

The era of valuing video games primarily by their size and volume is ending, as game diversity increases and players struggle to keep up.

Hogwarts Legacy leads the UK sales chart for 2025, reflecting ongoing player interest despite few new releases.

The video game industry has evolved significantly with new trends, yet certain franchises maintain steadfast popularity over time.

There is a significant decline in creativity within the video game industry, evidenced by the increase in remastered titles.

Danielle Dowell emphasizes the importance of understanding each team member's unique needs for success in her real estate team.

There is a significant gap in female representation in real estate coaching, prompting the creation of The Helm to address this disparity.

The partnership between HousingWire and Columbus Realtors aims to empower real estate professionals with essential news and resources.

Leading companies are significantly outperforming the rest in AI adoption and outcomes management.

Effective executive leadership and a diversified partnership ecosystem are key factors in successful AI implementation.

Emphasizing behavioral science can enhance learner motivation and engagement.

Adaptation and continuous testing of strategies is essential for effective learning outcomes.

The Honda-Nissan merger may be critical for competition in the EV market, but transparency and clarity on specifics are still pending.

General Motors is committed to electric vehicle production despite impending election uncertainties that could impact subsidies and regulations.

Microsoft's upcoming job cuts will target underperforming employees as part of a broader trend in the tech industry.

Tech layoffs continue to escalate in 2024, with significant cuts from major companies impacting innovation and job security.

AI is rapidly reshaping the workforce, especially in senior leadership roles, highlighting a significant investment in AI capabilities across industries.

Generative AI is now essential for tech professionals, significantly increasing its mention in job postings across various industries.

Remote work opportunities are declining as many companies implement return-to-office mandates, yet some sectors are still promoting telework options.

Strategic planning remains essential in responding to the complexities of modern marketing and communications, emphasizing the importance of data-driven decisions.

Agency holding companies are currently divided by performance; those with momentum continue to thrive while others struggle to recover.

Esports experienced a significant recovery in 2024 following a challenging 2023, characterized by increased brand engagement and revenue.

AI developments are rapidly commoditized, challenging the justification for high spending on new models.

The rapid pace of new AI releases from Google and OpenAI is overwhelming the community, highlighting a fierce competition between the two companies.

Generative AI has gained immense popularity, yet its effectiveness and profitability remain questionable.

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

Junior mining CEOs must adapt to digital marketing strategies to succeed in today's competitive market.

Television's growth in prestige programming reflects a significant shift amidst cinema's decline, but the streaming boom is reshaping the industry's future.

The environment for television production is changing, with fewer shows being green-lit and a focus on surviving through economic uncertainty.

The state of television is influenced by the evolving strategies of streaming services and the impact of corporate ownership.

FX's unique curation process is challenged by Disney's transformative influence.

Workplace violence ranked as the top concern for security leaders in 2024, reflecting a critical focus on employee safety.

Cybersecurity roles are critical and in high demand across all industries due to increasing digital technology reliance.

Small language models (SLMs) are expected to gain popularity in 2025, driven by benefits like faster training, lower costs, and reduced carbon emissions.

Podcasting is rebounding with a projected 12% growth, driven by the shift to video content and new revenue streams.

MEXC emphasizes collaboration and innovation within the crypto content creation community at the CCCC conference.