The evolution of UX has distanced it from its original intent of problem-solving, moving towards ritualistic practices that prioritize templates over creativity. Terms like ‘double diamond’ have become dogmatic, reflecting a shift where design now hinges on routine over innovation. The job market is struggling, as noted with Shopify simplifying titles to just ‘Designer’, indicating a deeper issue within the structure of design roles. In the past, distinctions existed based on outcomes, unlike today’s blurred lines.
The UX job market is a mess, and even Shopify got rid of fancy job titles calling everyone a 'Designer'. That's a sign that something's not right.
Design has become a temple of rituals: the double diamond is its holy scripture, personas its prayer beads, and workshops its weekly mass.
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