Gearbox CEO Randy Pitchford sparked controversy regarding the potential $80 price tag for Borderlands 4, suggesting that true fans should find a way to purchase it. This reflects ongoing industry discussions about game pricing amidst rising costs, with other executives like Take-Two's Strauss Zelnick emphasizing a fair approach to consumer spending. The anticipation builds for Borderlands 4âs September 12 release on multiple platforms, while the industry eyes price trends, particularly with rumored upcoming titles possibly reaching even higher price points.
"A) Not my call. B) If you're a real fan, you'll find a way to make it happen," Pitchford wrote. "My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor..."
"Our job is not to turn a consumer upside down, shake them, and see how much change comes out of their pockets," Zelnick told GI.biz. It's one of the biggest stories in the industry this year.
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