The mountain bike industry faces turmoil as several companies, including GT and Revel Bikes, struggle. Amid this, Rocky Mountain Bicycles has announced a strategic transition to new ownership, led by four Canadian investors linked to Maui Bikes. This new team aims to honor the brand's heritage while revitalizing operations. They emphasize their commitment to cycling culture rooted in British Columbia, ensuring that research and development will continue in North Vancouver. The leadership includes experts in cycling and innovation, promising to carry the company forward with respect for its legacy and core values.
Rooted in the Past, Focused on the Trail Ahead. This transition is for everyone who's helped shape Rocky Mountain's story-from weekend warriors and curious newcomers to seasoned racers and trail builders.
Born from the trails and driven by a passion for the sport, Rocky Mountain will remain deeply rooted in British Columbia, where it all began.
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