"At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year. We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can learn from those mistakes. We also asked them to separate the real AI use cases having an impact on the market today."
"Check out the videos below for hot takes from these industry experts: Tony Katsur, CEO, IAB Tech Lab Tim Vanderhook, CEO, & Chris Vanderhook, COO, Viant André Swanston, CEO, PHȲND Jamie Seltzer, global chief data & technology officer, Havas Media Network Rob Deichert, COO, TripleLift Dave Olesnevich, head of product, The Weather Company Joshua John, senior director, product strategy, Yahoo DSP Chris Signore, SVP, business development, Magnite"
"What's something the ad industry got wrong in 2025 that you hope to learn from this year? What's a trend to watch in 2026? What's an AI use case you feel positive about for this year? AdExchanger Daily Get our editors' roundup delivered to your inbox every weekday. What's something you've heard about AI at CES that you want to call BS on? How would you describe CES 2026 in three words or one phrase?"
CES 2026 gathered digital advertising perspectives to frame priorities for the new year. Industry professionals identified trends to watch in 2026 and examined mistakes from 2025 to derive actionable lessons. Conversations emphasized separating practical AI deployments that already impact the market from excessive AI hype promoted at the show. A range of adtech leaders contributed concise viewpoints. Topics included which 2025 missteps to avoid, high-impact AI use cases for the coming year, emerging industry trends, and skepticism about overblown AI claims. Video responses and an editors' roundup provide further concise highlights.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]