Index Exchange's IX Labs has formed a multimillion-dollar partnership with First Party Capital, aligning with an industry trend where established ad tech firms invest in startups. This collaboration comes as First Party Capital launches Fund 2 with a goal of £50 million to support early-stage ad tech firms looking to grow internationally. The ten-year deal highlights a strategic relationship where Index Exchange intends to provide operational support and market strategies to firms within the fund's portfolio, capitalizing on current shifts in the ad tech landscape.
“It is the perfect time to invest in the ad tech industry, with the DOJ pushing to break up Google's ad tech monopoly and booming trends such as retail media and AI are paving the way for the next wave of digital advertising.”
“This partnership is an important indication of Index Exchange's intent to evolve further and adapt to ongoing changes in the ad tech landscape.”
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