"The True West Pass is a limited-availability, premium daily add-on—similar to First Tracks—that provides valet parking, dedicated line access at select lifts, a concierge service and a lounge experience. Availability is capped, with users expected to represent less than 0.5% of lift capacity on peak days at lifts offering priority lanes."
"The add-on costs vary using dynamic pricing, ranging from about $150 on slower weekdays to as much as $400 on peak weekend days for guests age 13 and older. Dynamic pricing also applies to children, with daily surcharges reported at $150-$300 for ages 5-12, and about $25 per day for younger children."
"The True West Pass mirrors similar premium access products introduced at other Alterra Mountain Company resorts. Eight destinations—including Winter Park, Solitude, Sugarbush, Tremblant, and Crystal Mountain—now offer versions of a premium daily add-on product."
Steamboat Resort in Colorado launched the True West Pass in December, a limited-availability premium upgrade purchased separately from regular lift tickets or season passes. The pass uses dynamic pricing, ranging from approximately $150 on weekdays to $400 on peak weekends for guests 13 and older, with reduced rates for children ages 5-12 ($150-$300) and younger children ($25). The pass includes valet parking, dedicated lift line access at six major lifts, concierge services, and lounge facilities. Resort officials stated the product was developed based on guest feedback for enhanced experiences. Availability is capped at less than 0.5% of lift capacity on peak days. This offering mirrors similar premium products at other Alterra Mountain Company resorts including Winter Park, Solitude, Sugarbush, Tremblant, and Crystal Mountain.
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