#dynamic-pricing

#dynamic-pricing

Dynamic pricing will be in play as soon as tickets go on sale for next summer's World Cup, FIFA has confirmed. The practice has been unpopular with regular event-goers for some time but rocketed to mainstream attention when tickets for Oasis's UK comeback tour and the 2025 Club World Cup went on sale. Dynamic pricing automatically changes the cost of tickets for an event in line with demand, surprisingly always upwards and rarely in the other direction.

The council concluded that the Ryanair ad was misleading, stating that the ad's claim 'prices will rise' pressured customers into purchasing flights sooner than necessary.

I see the whole tournament as a friendlier game among soccer clubs. Many teams would be playing at half-intensity, with their eyes on a share of the $1 billion pot.