Shopping has always been a game. And now it's being rigged against you. This is the story of a little piece of technology that you have been taking for granted. Almost every time you've gone to the store, this little guy has been fighting for you. It's called the price tag. And over the past decade, companies have been on a secret mission to kill it without you noticing.
Reselling tickets for more than face value will be made illegal in the United Kingdom, The Guardian and BBC report. Set to be announced this week, the plans will make good on the Labour Party's 2024 election pledge to crack down on touting, amid the debate over rising concert ticket fees. Platforms reselling face-value tickets will be allowed to add service fees, but these will be subject to new limits, according to The Guardian.
"We are piloting on-peak and off-peak pricing based on live Supercharger utilization rather than estimations. The average price remains unchanged, but this live feedback loop improves accuracy. This corrects off-peak pricing during times of congestion, or on-peak pricing when Superchargers are plentiful. You'll always see the price before your session begins, and prices do not change mid-session. A small-scale pilot is launching at 10 sites and will expand based on feedback and success."
The RBO said its new pricing model, which was introduced in September, would enable the venue to "maximise ticket revenue and support a financially sustainable future". "Widely adopted across theatres and cultural venues, this model allows us to respond to demand in real time while maintaining full control over pricing boundaries, including clear upper and lower limits," a spokesperson said.
Surveillance pricing has dominated headlines recently. Delta Air Lines' announcement that it will use artificial intelligence to set individualized ticket prices has led to widespread concerns about companies using personal data to charge different prices for identical products. As The New York Times reported, this practice involves companies tracking everything from your hotel bookings to your browsing history to determine what you're willing to pay.
Unfortunately, some recent visitors to Las Vegas learned that a few local retail establishments appeared to be making use of dynamic pricing - meaning that the cost of certain foods, drinks and toiletries fluctuated depending on the demand for them.Dynamic pricing isn't a new concept; airlines and hotels have used it for years, and a CBS News report from 2016 noted its growing popularity in bars and restaurants. It's even become a political issue in advance of the 2026 World Cup.
Dynamic pricing will be in play as soon as tickets go on sale for next summer's World Cup, FIFA has confirmed. The practice has been unpopular with regular event-goers for some time but rocketed to mainstream attention when tickets for Oasis's UK comeback tour and the 2025 Club World Cup went on sale. Dynamic pricing automatically changes the cost of tickets for an event in line with demand, surprisingly always upwards and rarely in the other direction.