#dynamic-pricing

#dynamic-pricing

Surveillance pricing has dominated headlines recently. Delta Air Lines' announcement that it will use artificial intelligence to set individualized ticket prices has led to widespread concerns about companies using personal data to charge different prices for identical products. As The New York Times reported, this practice involves companies tracking everything from your hotel bookings to your browsing history to determine what you're willing to pay.

"The sweet spot is usually one to three months before a domestic trip and two to six months before an international trip,"

Unfortunately, some recent visitors to Las Vegas learned that a few local retail establishments appeared to be making use of dynamic pricing - meaning that the cost of certain foods, drinks and toiletries fluctuated depending on the demand for them.Dynamic pricing isn't a new concept; airlines and hotels have used it for years, and a CBS News report from 2016 noted its growing popularity in bars and restaurants. It's even become a political issue in advance of the 2026 World Cup.

Dynamic pricing will be in play as soon as tickets go on sale for next summer's World Cup, FIFA has confirmed. The practice has been unpopular with regular event-goers for some time but rocketed to mainstream attention when tickets for Oasis's UK comeback tour and the 2025 Club World Cup went on sale. Dynamic pricing automatically changes the cost of tickets for an event in line with demand, surprisingly always upwards and rarely in the other direction.

The council concluded that the Ryanair ad was misleading, stating that the ad's claim 'prices will rise' pressured customers into purchasing flights sooner than necessary.

I see the whole tournament as a friendlier game among soccer clubs. Many teams would be playing at half-intensity, with their eyes on a share of the $1 billion pot.