"This program is about making sure that the people who live, work and contribute to the spirit of Los Angeles can access the Games taking place in their hometown. We're incredibly thankful to Stan Kroenke and the Rams for being the first to step up for the people of their city. This is true partnership in action, and we look forward to welcoming others for this meaningful initiative."
"Registration for tickets will open in January and single tickets will start at $28. Amid concerns about skyrocketing prices for sporting events, LA28 said it will not use dynamic pricing that is common for large sporting events such as the FIFA World Cup. Tickets for the FIFA World Cup coming to Canada, Mexico and the United States next year will start at $60 for some group-stage matches and climb to $6,730, the international soccer governing body said this year."
LA28 launched a fundraising campaign to sell more tickets for the 2028 Games than any prior organizing committee and to keep tickets accessible to local fans. Local sports teams, philanthropists and partners are invited to fund ticket donations that will go to community organizations for distribution within their neighborhoods. The Rams donated $5 million as inaugural partners. Registration for tickets opens in January with single tickets starting at $28, and LA28 will not use dynamic pricing. Comparable major events have seen much higher starting prices and tiered pricing strategies internationally.
Read at Los Angeles Times
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