"We introduced demand-led pricing this Season, meaning ticket prices are now subject to change based on audience demand. This approach enables us to maximise ticket revenue and support a financially sustainable future for the RBO. They added that tickets for Siegfried start at 19 and that the 400 price mark is the upper tier. They reiterated their commitment to affordability, which remains central to their offer."
"Earlier in the year, tickets for Giant, Mark Rosenblatt's play about Roald Dahl's antisemitism, starring John Lithgow, were priced at 436 through the same model. While RBO did warn that the scheme may lead to final prices varying slightly during the process of securing tickets, they reassured punters that prices would not change while in your basket. Siegfried, which will be conducted by former music director Sir Antonio Pappano and directed by Barrie Kosky, is a long performance of just under six hours."
Royal British Opera, based in Covent Garden, introduced demand-led dynamic pricing this season, making ticket prices vary according to audience demand. The company receives over 22 million every year from Arts Council England. Some tickets reached above 400, the most expensive for any publicly subsidised performing arts company in Britain, while Siegfried tickets start at 19. Earlier tickets for Giant reached 436 under the same model. RBO warned prices may vary during the booking process but will not change once in the basket. Siegfried runs just under six hours and includes two breaks and a dinner interval.
Read at www.standard.co.uk
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