Delta Airlines is integrating artificial intelligence into its ticket pricing strategy, currently utilizing AI for 3% of domestic prices with plans to increase this to 20% by year's end. President Glen Hauenstein expressed confidence in the technology and its potential and emphasized the importance of a thorough rollout. Delta assured consumers it is not using AI for individualized pricing based on personal data. The partnership with Fetcherr allows Delta to leverage sophisticated algorithms to understand market behavior and enhance pricing accuracy.
Delta's president Glen Hauenstein announced the airline is currently using AI for 3% of domestic ticket pricing, aiming for 20% by year-end.
Hauenstein stated, 'The more data it has and the more cases we give it, the more it learns. And we're really excited about partnering with Fetcherr.'
Delta clarified it does not use AI for individualized pricing based on consumers’ personal data or previous purchasing history.
ThePointsGuy's Clint Henderson described the AI model as creating 'dynamic pricing model on steroids,' allowing for more accurate and faster flight pricing.
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