"The way speculative ticketing works is that sellers list tickets on secondary platforms such as StubHub, SeatGeek, and Vivid Seats that they don't actually have in their possession. In fact, speculative tickets can wind up listed online before any real tickets are even on sale. Most of the time, the rope-a-dope goes unnoticed by buyers because the seller eventually gets tickets and hands them over, even if they're not the exact ones advertised."
"Other times, however, unsuspecting buyers find out at the last minute that the tickets they thought they'd secured weeks or months before aren't going to come through. Sure, they get a refund, but they've missed out on other opportunities to gain entry to an event. And if fans have traveled to see a show or game, the thousands of dollars spent on flights, hotels, etc., aren't coming back."
World Cup ticketing has been disrupted by dynamic pricing and a lottery system that limits who can attempt purchases. Many secondary platforms allow speculative ticketing, where sellers list tickets they do not yet possess, sometimes even before official sales begin. Sellers often fulfill orders later or substitute different seats, profiting from price differentials as prices can fall before events. Unsuspecting buyers sometimes discover at the last minute that tickets will not materialize, receiving refunds but losing other chances to attend. Fans who travel for events can suffer unrecoverable costs for flights and hotels when ghost tickets fail to deliver. There is often no way to verify ticket authenticity until it is too late.
Read at Business Insider
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