Delta plans to implement AI-driven individualized ticket pricing, targeting a 20 percent share of ticket sales by year-end. This strategy has attracted criticism for potential predatory pricing practices. Lawmakers and advocates highlight the risks of exploiting customer pricing willingness. Delta asserts zero tolerance for discrimination and claims prices are based on trip-related factors within legal compliance. The approach appears reflective of a larger trend of dynamic pricing employed by various industries, including grocery chains and ticket sales, raising concerns about fairness and transparency.
Delta aims to leverage AI to set individual ticket prices, hoping to personalize pricing for 20 percent of its tickets by year's end, raising ethical concerns about predatory pricing.
Senator Ruben Gallego described Delta's pricing strategy as "predatory pricing," claiming the airline is exploiting customer willingness to pay while emphasizing its use of AI.
Criticism of Delta's approach reflects broader trends in industries adopting personalized pricing, including grocery and concert ticket sales, where prices fluctuate based on demand.
Delta's spokesperson insisted that the company maintains strict safeguards against discrimination, stating that prices are determined by trip-related factors and are publicly filed.
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