#consumer-privacy

#consumer-privacy

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Google restricts third-party cookies for 1% of Chrome users

The death of third-party cookies will impact marketers and advertisers significantly.

Contextual advertising is gaining traction as consumers prioritize privacy over intrusive tracking.

Strategies emphasizing consumer control and authenticity, such as micro-influencers, are reshaping marketing dynamics.

The digital marketing industry is shifting from traditional tracking methods towards innovative solutions focused on consumer privacy and experience.

The transition to zero-party data allows brands to rely on consumer preferences for personalized marketing rather than invasive ad practices.

Data clean rooms have become misused, representing any data initiative rather than their intended purpose of privacy and analytics.

DTC brands must ensure transparency in influencer marketing or risk legal repercussions under FTC guidelines.

General Motors faces a five-year ban from selling customer geolocation data following FTC's findings on privacy violations.

Consumers overwhelmingly prefer privacy over convenience when given the option.

The future of digital advertising relies on first-party data strategies succeeding third-party cookies.

The California Privacy Protection Agency (CPPA) is gearing up for enforcement after a period of quietness.

The CPPA has hired staff and reinstated full enforcement authority, signaling increased activity in enforcing the California Consumer Protection Act (CCPA).

Marriott and Starwood mandated to enhance digital security due to FTC findings of lax practices during significant data breaches.

23andMe faces major challenges including a data breach, a lawsuit settlement, and plummeting stock prices, calling consumer data security into question.

Anywhere has proposed a settlement in a TCPA lawsuit after over five years of legal disputes, affecting 445,000 phone numbers.

California's CPPA is moving forward with formal rulemaking on automated decision-making technology despite pushback from business groups regarding costs and statutory authority.

Automotive companies resist right-to-repair laws for profit, not consumer privacy, according to bipartisan senators.

Over 237,000 Comcast customers' sensitive information was compromised in a ransomware attack against the debt collection agency FBCS.

Patelco Credit Union faces lawsuits for negligence and breaches related to a major ransomware attack, affecting potentially over a million customers.

The CFPB's proposed rule to protect personal data faces uncertainty under the impending Trump administration.

The pursuit of undifferentiated scale in marketing and publishing is challenging quality and effective audience engagement.

Helping others succeed has been the most rewarding aspect of my career.

Personalized loyalty programs enhance consumer convenience and business insights, but managing privacy and data security is essential to avoid legal and reputational risks.

The U.S. Department of Transportation is conducting an industry-wide review of data security and privacy policies among major U.S. airlines.

The review will assess how airlines protect customers' personal information and handle data sharing with third parties.

Redbox data insecurity raises serious concerns about consumer privacy despite the small volume of information stored.

Google backtracked on blocking third-party cookies, exposing users to online surveillance.

The Chrome cookie saga continues as Google gives consumers the choice to opt out of third-party cookies.