#consumer-privacy

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#california-privacy-protection-agency

CPPA Board Approves Legislative Proposal to Require Browsers to Offer Opt-out Preference Signals

The California Privacy Protection Agency Board has voted to advance a legislative proposal requiring browser vendors to include a feature for users to exercise their California privacy rights.
The proposal aims to make it easier for consumers to opt-out of the sale and sharing of their personal information online.

State Privacy News - 11/15

California's CPPA is moving forward with formal rulemaking on automated decision-making technology despite pushback from business groups regarding costs and statutory authority.

The California Privacy Protection Agency Is 'Primed And Ready' For Enforcement | AdExchanger

The California Privacy Protection Agency (CPPA) is gearing up for enforcement after a period of quietness.
The CPPA has hired staff and reinstated full enforcement authority, signaling increased activity in enforcing the California Consumer Protection Act (CCPA).

CPPA Board Approves Legislative Proposal to Require Browsers to Offer Opt-out Preference Signals

The California Privacy Protection Agency Board has voted to advance a legislative proposal requiring browser vendors to include a feature for users to exercise their California privacy rights.
The proposal aims to make it easier for consumers to opt-out of the sale and sharing of their personal information online.

State Privacy News - 11/15

California's CPPA is moving forward with formal rulemaking on automated decision-making technology despite pushback from business groups regarding costs and statutory authority.

The California Privacy Protection Agency Is 'Primed And Ready' For Enforcement | AdExchanger

The California Privacy Protection Agency (CPPA) is gearing up for enforcement after a period of quietness.
The CPPA has hired staff and reinstated full enforcement authority, signaling increased activity in enforcing the California Consumer Protection Act (CCPA).
morecalifornia-privacy-protection-agency

Why the 'secret vote' is dominating the election's last days

The 2024 election may see a significant number of voters choosing candidates in secret, reflecting personal values over public opinions.

TCPA Compliance 2025: Navigating New FCC Robocall Rules

Businesses must obtain explicit 'one-to-one' consent by January 27, 2025, for marketing communications via ATDS.
Individual consent per seller is now mandatory, affecting lead acquisition and costs.
Compliance is crucial to avoid significant penalties and legal issues under updated TCPA regulations.
#23andme

23andMe is floundering. Here is how to delete your data.

23andMe faces major challenges including a data breach, a lawsuit settlement, and plummeting stock prices, calling consumer data security into question.

23andMe appoints new board members as it works to stem the company's slide

23andMe appointed three new independent directors after all previous members resigned, highlighting challenges including consumer privacy concerns and declining stock values.

23andMe is floundering. Here is how to delete your data.

23andMe faces major challenges including a data breach, a lawsuit settlement, and plummeting stock prices, calling consumer data security into question.

23andMe appoints new board members as it works to stem the company's slide

23andMe appointed three new independent directors after all previous members resigned, highlighting challenges including consumer privacy concerns and declining stock values.
more23andme
#data-security

The FTC's PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech

PrivacyCon event showcases research on consumer privacy and data security.
FTC's focus on surveillance advertising business model and enforcement actions against sensitive data sale.

Risks and rewards: Managing loyalty program privacy and security

Personalized loyalty programs enhance consumer convenience and business insights, but managing privacy and data security is essential to avoid legal and reputational risks.

DOT to investigate data security and privacy practices of top US airlines | TechCrunch

The U.S. Department of Transportation is conducting an industry-wide review of data security and privacy policies among major U.S. airlines.
The review will assess how airlines protect customers' personal information and handle data sharing with third parties.

Redbox hack reveals customer info. from 2K rentals

Redbox data insecurity raises serious concerns about consumer privacy despite the small volume of information stored.

The FTC's PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech

PrivacyCon event showcases research on consumer privacy and data security.
FTC's focus on surveillance advertising business model and enforcement actions against sensitive data sale.

Risks and rewards: Managing loyalty program privacy and security

Personalized loyalty programs enhance consumer convenience and business insights, but managing privacy and data security is essential to avoid legal and reputational risks.

DOT to investigate data security and privacy practices of top US airlines | TechCrunch

The U.S. Department of Transportation is conducting an industry-wide review of data security and privacy policies among major U.S. airlines.
The review will assess how airlines protect customers' personal information and handle data sharing with third parties.

Redbox hack reveals customer info. from 2K rentals

Redbox data insecurity raises serious concerns about consumer privacy despite the small volume of information stored.
moredata-security
#digital-marketing

3 future-proofing strategies for Google's third-party cookie crackdown | MarTech

Google restricts third-party cookies for 1% of Chrome users
The death of third-party cookies will impact marketers and advertisers significantly.

The Digital Ecosystem Isn't Crumbling - It's Maturing | AdExchanger

The digital marketing industry is shifting from traditional tracking methods towards innovative solutions focused on consumer privacy and experience.

Don't Hate, Collaborate; Getting Closure On Disclosures | AdExchanger

Data clean rooms have become misused, representing any data initiative rather than their intended purpose of privacy and analytics.
DTC brands must ensure transparency in influencer marketing or risk legal repercussions under FTC guidelines.

Privacy, personalization and the new frontier of digital advertising | MarTech

Digital marketing is evolving rapidly in response to technology and regulations.
Brands are returning to basic strategies like organic content marketing and storytelling to adapt to changing consumer preferences.

3 future-proofing strategies for Google's third-party cookie crackdown | MarTech

Google restricts third-party cookies for 1% of Chrome users
The death of third-party cookies will impact marketers and advertisers significantly.

The Digital Ecosystem Isn't Crumbling - It's Maturing | AdExchanger

The digital marketing industry is shifting from traditional tracking methods towards innovative solutions focused on consumer privacy and experience.

Don't Hate, Collaborate; Getting Closure On Disclosures | AdExchanger

Data clean rooms have become misused, representing any data initiative rather than their intended purpose of privacy and analytics.
DTC brands must ensure transparency in influencer marketing or risk legal repercussions under FTC guidelines.

Privacy, personalization and the new frontier of digital advertising | MarTech

Digital marketing is evolving rapidly in response to technology and regulations.
Brands are returning to basic strategies like organic content marketing and storytelling to adapt to changing consumer preferences.
moredigital-marketing

Inside the Multi-Decade Effort to Mobilize Gun Owners as a Political Force

Gun manufacturers have shared personal data of customers with political operatives, undermining confidentiality promises and impacting election dynamics.
#data-breach

National Public Data breach update: Lawsuits pile up against Florida-based background check company after 'security incident'

A massive data breach may have leaked billions of records, including sensitive personal information, raising significant privacy concerns.

Ransomware attack leaks social security numbers of over 230,000 Comcast customers

Over 237,000 Comcast customers' sensitive information was compromised in a ransomware attack against the debt collection agency FBCS.

National Public Data breach update: Lawsuits pile up against Florida-based background check company after 'security incident'

A massive data breach may have leaked billions of records, including sensitive personal information, raising significant privacy concerns.

Ransomware attack leaks social security numbers of over 230,000 Comcast customers

Over 237,000 Comcast customers' sensitive information was compromised in a ransomware attack against the debt collection agency FBCS.
moredata-breach

MBA's Broeksmit says harassment, deception and distrust from trigger leads' must end

The MBA is advocating for the ban of trigger leads to protect consumers from invasive lender solicitations after mortgage inquiries.

Remote ID verification tech is often biased and wrong

Remote identity verification technologies are unreliable and biased, posing challenges for equitable access across demographic groups.

California Passes Law Protecting Consumer Brain Data

California introduces legislation to protect neural data, equating it to existing protections for sensitive information under privacy laws.

The Indo Daily: Ten years on - the U2 free album fiasco and Bono's biggest PR disasters

The free distribution of U2's album via Apple sparked significant backlash, highlighting tensions between art accessibility and consumer privacy concerns.

2024 NextGen in PR and Marketing: Meredith Strider - Birmingham Business Journal

Helping others succeed has been the most rewarding aspect of my career.
#active-listening

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Companies may soon advertise based on real-time conversations via smart devices, raising ethical concerns about data privacy and marketing.

Facebook partner admits to eavesdropping on conversations via phone mics for ad targeting

Marketing agency admits to eavesdropping on conversations through phone mics to gather consumer data for targeted advertising.

New evidence claims Google, Microsoft, Meta, and Amazon could be listening to you on your devices

Companies may soon advertise based on real-time conversations via smart devices, raising ethical concerns about data privacy and marketing.

Facebook partner admits to eavesdropping on conversations via phone mics for ad targeting

Marketing agency admits to eavesdropping on conversations through phone mics to gather consumer data for targeted advertising.
moreactive-listening
#data-protection

Data Privacy Day 2024 - Future of Privacy Forum

Data Privacy Day promotes best practices surrounding consumer privacy and data protection.
FPF is hosting LinkedIn Live discussions on the EU AI Act and the recent FTC settlement on sensitive locations data.

Google Won't Kill Off Cookies, Consumers Will - And That's How It Should Be | AdExchanger

Consumers overwhelmingly prefer privacy over convenience when given the option.
The future of digital advertising relies on first-party data strategies succeeding third-party cookies.

Data Privacy Day 2024 - Future of Privacy Forum

Data Privacy Day promotes best practices surrounding consumer privacy and data protection.
FPF is hosting LinkedIn Live discussions on the EU AI Act and the recent FTC settlement on sensitive locations data.

Google Won't Kill Off Cookies, Consumers Will - And That's How It Should Be | AdExchanger

Consumers overwhelmingly prefer privacy over convenience when given the option.
The future of digital advertising relies on first-party data strategies succeeding third-party cookies.
moredata-protection
#google

Google Breaks Promise to Block Third-Party Cookies

Google backtracked on blocking third-party cookies, exposing users to online surveillance.

Marketing Briefing: Why Google's cookie deprecation cessation has CMOs focused on consumers who will 'protect their privacy'

The Chrome cookie saga continues as Google gives consumers the choice to opt out of third-party cookies.

Google Breaks Promise to Block Third-Party Cookies

Google backtracked on blocking third-party cookies, exposing users to online surveillance.

Marketing Briefing: Why Google's cookie deprecation cessation has CMOs focused on consumers who will 'protect their privacy'

The Chrome cookie saga continues as Google gives consumers the choice to opt out of third-party cookies.
moregoogle

Teads on Privacy, Targeting and Cookies

Advertisers should continue with cookieless strategies despite Google's changes, leveraging a mix of UID, first-party data, AI, and contextual targeting.
#ftc

FTC orders 8 companies to hand over information on 'surveillance pricing' practices

FTC orders information on surveillance pricing practices from eight companies.

FTC bans major data broker from selling invasive location tracking details

The FTC has prohibited Outlogic, a US data broker, from selling or sharing sensitive location information due to a lack of safeguards to protect consumer privacy.
Outlogic's data was capable of tracking individuals to sensitive locations, including domestic abuse shelters and reproductive health clinics.

FTC orders 8 companies to hand over information on 'surveillance pricing' practices

FTC orders information on surveillance pricing practices from eight companies.

FTC bans major data broker from selling invasive location tracking details

The FTC has prohibited Outlogic, a US data broker, from selling or sharing sensitive location information due to a lack of safeguards to protect consumer privacy.
Outlogic's data was capable of tracking individuals to sensitive locations, including domestic abuse shelters and reproductive health clinics.
moreftc

Curation in travel: A personalized, private replacement for third-party cookies

The deprecation of third-party cookies can lead to better, more private, and curated advertising experiences, benefitting the travel industry.

Digital Content Next divests TRUSTX to Symitri

The re-emergence of dealmaking in ad tech involves strategic players collaborating to balance economic viability with consumer privacy.

Who's selling your digital data? California gives you tools to protect your online privacy

Data brokers like Near Intelligence and Outlogic sell location and personal data, potentially compromising user privacy.

The state of data in 2024: How the ad industry is adapting to privacy regulations | MarTech

Companies must prioritize consumer privacy and adopt a 'privacy-by-design' approach to succeed in the digital advertising industry.

FTC's Khan warns tech industry that agency will strictly enforce AI data privacy

FTC will regulate AI tools for consumer privacy protection
Clear rules being set for data use in AI model training

FTC hits Avast with $16.5 million fine over allegations of selling users' browsing data

Avast Limited to pay $16.5 million and cease selling browsing data for ads
FTC alleges Avast misled consumers about privacy protection

California AG settles with DoorDash over selling consumer data without notice

DoorDash settled charges with the California Attorney General for violating consumer privacy laws by sharing personal information without notice or consent.
The California Consumer Privacy Act (CCPA) is a strict privacy law that businesses must comply with, and non-compliance can lead to penalties and settlements.

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies.
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