#consumer-privacy

#consumer-privacy

The Trade Desk faces lawsuits for alleged privacy violations in data tracking.

OpenAI is cutting safety testing time for AI models, raising security concerns.

Creative agencies are struggling due to a lack of customer-centric strategies.

Marketers criticize Google's campaign against California's consumer privacy legislation, viewing it as a conflict between data usage and consumer trust.

The pursuit of undifferentiated scale in marketing and publishing is challenging quality and effective audience engagement.

Consumers overwhelmingly prefer privacy over convenience when given the option.

The future of digital advertising relies on first-party data strategies succeeding third-party cookies.

New regulations in Idaho limit the use of mortgage trigger leads, emphasizing consumer privacy and transparency in mortgage lending.

The MBA is advocating for the ban of trigger leads to protect consumers from invasive lender solicitations after mortgage inquiries.

23andMe faces major challenges including a data breach, a lawsuit settlement, and plummeting stock prices, calling consumer data security into question.

Over 237,000 Comcast customers' sensitive information was compromised in a ransomware attack against the debt collection agency FBCS.

SpyX data breach exposes private data of nearly two million users, highlighting risks in consumer-grade spyware.

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Contextual advertising is gaining traction as consumers prioritize privacy over intrusive tracking.

Strategies emphasizing consumer control and authenticity, such as micro-influencers, are reshaping marketing dynamics.

The digital marketing industry is shifting from traditional tracking methods towards innovative solutions focused on consumer privacy and experience.

The transition to zero-party data allows brands to rely on consumer preferences for personalized marketing rather than invasive ad practices.

Data clean rooms have become misused, representing any data initiative rather than their intended purpose of privacy and analytics.

DTC brands must ensure transparency in influencer marketing or risk legal repercussions under FTC guidelines.

General Motors faces a five-year ban from selling customer geolocation data following FTC's findings on privacy violations.

California's CPPA is moving forward with formal rulemaking on automated decision-making technology despite pushback from business groups regarding costs and statutory authority.

Automotive companies resist right-to-repair laws for profit, not consumer privacy, according to bipartisan senators.

The CFPB's proposed rule to protect personal data faces uncertainty under the impending Trump administration.

Personalized loyalty programs enhance consumer convenience and business insights, but managing privacy and data security is essential to avoid legal and reputational risks.

Redbox data insecurity raises serious concerns about consumer privacy despite the small volume of information stored.

Google backtracked on blocking third-party cookies, exposing users to online surveillance.

The Chrome cookie saga continues as Google gives consumers the choice to opt out of third-party cookies.