Marketers are expressing outrage at Google for urging small business owners to oppose California's Assembly Bill 566, which aims to enhance consumer privacy in digital advertising by requiring built-in settings for users to opt out of data collection. Funded by Google and Amazon, the Connected Commerce Council's outreach campaign has sparked tensions, as marketers emphasize the need for consent-driven practices. Industry experts highlight the importance of respecting consumer rights over data collection, labeling Google's actions as misleading and potentially deceptive.
Marketers are outraged with Google for soliciting small businesses to oppose legislation that enhances consumer privacy protections in digital advertising.
The proposed California Assembly Bill 566 mandates user-friendly options for consumers to opt out of data collection, stirring tension between data-driven practices and consumer privacy.
Navah Hopkins argues that marketers should respect consumer choice and advocate for consent-driven conversations instead of relying on data entitlements, criticizing Google for spreading political misinformation.
Julie Friedman Bacchini asserts that companies need to obtain explicit consent from consumers for data collection, condemning Google's tactics as astroturfing.
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