The article discusses the relevance of servant leadership in real estate, highlighting its impact on new brokerages like The Agency and Real. It shares insights from industry leaders such as Mauricio Umanasky and Sharran Srivatsaa, illustrating how their hands-on approaches and commitment to agents fuel fast growth. Jen Cameron, managing partner for The Agency's Seattle office, details how leading by example creates a supportive culture that enhances performance and retains talent. The piece emphasizes that in a competitive environment, such leadership can significantly improve brokerages' success rates.
Servant leadership is a key driver for success, enabling brokerages to scale rapidly and keep agents engaged and motivated in a competitive market.
The fastest growing brokerages understand that by serving their agents first and providing in-the-trenches support, they can foster a culture of loyalty and performance.
Jen Cameron emphasizes that leading by example not only enhances agent loyalty, but also propels personal growth, creating a mutually beneficial flywheel effect.
As Mauricio Umanasky and Sharran Srivatsaa demonstrate, being actively involved in listings and nurturing a strong social media presence builds credibility and trust in leadership.
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