The share of workers in advertising, public relations, and related sectors under the age of 25 has decreased to 6.5%, the lowest level in five years. This decline is attributed to a lack of entry-level positions and the harsh conditions associated with those that do exist. The arrival of AI has further diminished junior roles instead of transforming them to enhance the relationship between human creativity and technology. Successful agencies recognize the importance of deep thinking and strong training over hiring based solely on familiarity with technology.
AI isn't the enemy. It's the exoskeleton. On its own, AI is just metal and code. Strap it to a human brain and it becomes an exoskeleton - letting you lift ideas you couldn't lift before, run faster with them, and take them further than you ever thought possible.
Under-25s are vanishing from advertising. Five years ago, they were over 10% of the industry. Now, they're 6.5%, the lowest in years.
The smartest agencies are already doing this. They're not hiring 'digital natives.' They're hiring people who can think so sharply that they can prompt like a scalpel.
AI amplifies whatever is there. Feed it shallow thinking, and you get shallow work at scale. Feed it strong creative muscle - deep craft, cultural fluency, ruthless judgement - and you get work that blows the roof off.
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