Council Post: The Rise Of Zero-Party Data: How Marketers Can Win In The Privacy-First WorldThe transition to zero-party data allows brands to rely on consumer preferences for personalized marketing rather than invasive ad practices.
Improve customer experience with zero-party data: Best of the MarTechBot | MarTechZero-party data is information proactively shared by customers that marketers can use to personalize experiences and improve engagement.
How To Master Zero Party Data in Email MarketingZero-party data is crucial for email marketing success due to privacy concernsBusinesses need to shift towards zero-party data by 2024 for better audience understanding.