Marketing techfromExchangewire2 months agoZero Party Data: How to Make it Work for YouZero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Privacy professionalsfromForbes3 months agoZero-Party Data And The 'Consent Economy': Building Authentic Customer RelationshipsBrands must adapt to the rise of zero-party data to enhance customer relationships and comply with privacy regulations.