#zero-party-data

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beehiiv Blog
1 month ago
Data science

How To Master Zero Party Data in Email Marketing

Zero-party data is crucial for email marketing success due to privacy concerns
Businesses need to shift towards zero-party data by 2024 for better audience understanding. [ more ]
Digiday
3 months ago
Marketing

Though cookie alternatives are out there, agencies have their issues with them all

Agencies face challenges in finding third-party cookie alternatives, including changes in audience size and standardization obstacles.
First-party and zero-party data are becoming more important as third-party cookies phase out, but smaller brands may face limitations in scaling due to increased media expenditure. [ more ]
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