"Whether you're looking for basic principles, deep dives, or inside info from top marketers, these hand-picked books will help you understand what motivates today's buyers and drives marketing results. by Gareth J. Harvey This encyclopedic text by a leading executive and former academic addresses consumer attention, motivation, and personality in marketing and copywriting. Reviewers call the book "a must-read for anyone serious about marketing," saying it deserves "a permanent place on every marketer's bookshelf" and offers "practical insights that marketers can apply immediately.""
"by Alex Schultz Schultz is Meta's chief marketing officer and V.P. of analytics, and a growth consultant. He writes candidly, asserting that "tools evolve, but principles are timeless," viewing push notifications as an evolution of direct mail. In "Click Here," he aims to provide a comprehensive guide to marketing for the internet age. by Michael Aaron Flicker and Richard Shotton The authors, consultants to prominent global brands, offer a behind-the-scenes look at the behavioral science techniques used by Apple, Dyson, and Starbucks."
"by Lisa L. Fagen With increasing advertising costs and stricter privacy regulations, capturing your own customer data is more important than ever. Fagen offers practical steps for connecting offline events with online behavior and sales - with examples, checklists, and frameworks. by Talia Wolf Wolf, a conversion optimization specialist and consultant to top B2B brands, says buyers' emotions drive sales, not product features and pricing alone. She shares her "Emotional Targeting Framework" for top marketing performance."
Curated resources present foundational principles and deep dives on consumer attention, motivation, personality, and persuasive copywriting, offering practical insights that marketers can apply immediately. Guidance covers internet-age marketing fundamentals and analytics-driven growth, emphasizing that tools evolve while underlying principles remain timeless. Behavioral science applications reveal techniques used by major brands to influence choice. Practical frameworks recommend capturing first-party customer data, connecting offline events with online behavior, and using checklists and examples to drive sales. Conversion optimization focuses on emotional targeting, arguing emotions drive purchases more than features or price. Core concepts include perception, buying decisions, post-purchase behavior, and multimedia learning aids.
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