#consumer-psychology

#consumer-psychology

Cryptocurrency information promotes risk-taking behavior in unrelated investments.

The effect is particularly strong among individuals with low financial well-being.

The ambiance, especially lighting, is crucial for enhancing dining experiences, affecting customer behavior and overall satisfaction.

Scarcity in marketing can significantly increase consumer demand and sales, as evidenced by Rue La La's success.

Aspirational marketing effectively influences consumer behavior by promoting a vision of ideal selves rather than just products.

Starbucks For Life game has low chances of winning major prizes, with only five grand prizes available.

Black Friday triggers emotional responses that override logical decision-making, leading to impulsive purchases.

Viral fame can lead to unexpected opportunities, like TV adaptations, reflecting the interconnectedness of social media and traditional media.