#consumer-psychology

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Apple
fromTasting Table
5 days ago

This Is Why So Many New Apple Varieties Have Trademarked Names - Tasting Table

Apple breeding shifted toward trademarked, branded varieties to protect long investments, control quality and pricing, and drive consumer trial through marketing and naming.
Marketing
fromFast Company
2 weeks ago

Why your brand needs an enemy

Brands must define and oppose an ideological enemy to create clarity, stand out, and build loyalty; playing it safe yields mediocrity.
Science
fromwww.theguardian.com
3 weeks ago

Michael Johnson's Grand Slam Track misses the vital village-fete feel of athletics | Jonathan Liew

Removing familiar contextual elements to streamline a product or sport can make it unappealing and undermine its commercial viability.
Digital life
fromCreative Bloq
1 month ago

I'm tired of emptying my pockets for Gen Z branding

Great branding engages customers by selling a fantasy of identity through curated exclusivity and high-quality visual design.
fromLogRocket Blog
1 month ago

What to do when users just want the old version back - LogRocket Blog

Even users who were dissatisfied with the older version still push back against a fix, showing that rejection of change is often about user psychology.
UX design
E-Commerce
fromwww.theguardian.com
2 months ago

A good deal or a good deal of waste? How to be more conscious about your consumption during sales periods

Sales events often leverage FOMO to encourage impulse buying, leading to regret and clutter later.
Marketing tech
fromHubspot
2 months ago

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Behavioral science can significantly improve the effectiveness of marketing messages.
Understanding consumer psychology is key to crafting successful advertisements.
Board games
fromwww.cbc.ca
2 months ago

Sealed, sold, delivered: How blind boxes like Labubu became a viral obsession | CBC Radio

Labubu blind boxes transform toy shopping into a community-driven game of chance, fueling excitement and connection among collectors.
Digital life
fromApartment Therapy
3 months ago

I Started Using the "CD" Method for Online Shopping, and It's Saved Me Nearly $600 in a Month

Utilizing a 'checkout day' method can help control online shopping urges and manage spending effectively.
Marketing tech
fromForbes
3 months ago

The Science Of Storytelling: How Neuromarketing Builds Emotional Loyalty

Storytelling is a powerful marketing tool that builds emotional connections and drives customer loyalty.
fromEntrepreneur
5 years ago

Entrepreneur - Start, run and grow your business.

The 'New Consumer Psychology' highlights how understanding the mindset of consumers can lead to sales, whether in B2B or B2C markets.
Online marketing
fromTasting Table
4 months ago

The Psychology Behind Restaurant Lighting And How It Influences Diners - Tasting Table

In the restaurant sphere, as a general rule, dimmer lights create intimacy and slow-paced relaxation, while brighter lights encourage energy and liveliness.
Dining
Food & drink
fromNew York Post
4 months ago

These are the psychological tactics restaurants use to manipulate you to spend more money

Restaurants employ psychological tactics to influence customer spending.
Menu design and ambiance are crafted to manipulate choices.
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