from The Drum5 days agoMarketingWe made AI watch countless Halloween ads to find the scariest of all timeFear can be a powerful tool in advertising, improving brand recall and engagement despite initial discomfort.
How To Increase Brand Engagement Across the Board (2024) - ShopifyEmotional connections are crucial for brand engagement, influencing consumer decisions and driving business success.
We made AI watch countless Halloween ads to find the scariest of all timeFear can be a powerful tool in advertising, improving brand recall and engagement despite initial discomfort.
How To Increase Brand Engagement Across the Board (2024) - ShopifyEmotional connections are crucial for brand engagement, influencing consumer decisions and driving business success.
Bad buffet behaviour is out of control. So should we be fined for our food waste? | Emma BeddingtonThe Star Inn introduces a leftover penalty to combat buffet food waste.Consumer behavior at buffets is influenced by cognitive overload and scarcity.
Why You Should Engrave Your WatchesWatches may be bought for superficial reasons, but personal engraving can create deeper meaning.
Being 'mindful' about your bank account can bring more than peace of mind a researcher explains the payoffFinancial mindfulness enhances decision-making and stress management in financial planning.
What Is Tiered Pricing? Types and Best Practices (2024) - ShopifyTiered pricing incentivizes larger purchases while offering greater value to consumers, enhancing profitability for businesses.
52 Helpful Things On The Web That Are Free And That Everyone Should Take Advantage OfPeople often doubt the value of free offerings due to cognitive biases linking price and perceived quality.
The TikTok to Hollywood PipelineViral fame can lead to unexpected opportunities, like TV adaptations, reflecting the interconnectedness of social media and traditional media.
Council Post: The Psychology Behind Native AdvertisingUnderstanding the psychology of native ads helps marketers effectively reach potential customers who are not actively searching for their products.
Why Every Marketer Should Consider a Copywriting Course | Fingerlakes1.comCopywriting courses are essential for marketers to enhance persuasive skills and create impactful content that resonates with their audience.
'My cart was $300 the night before and jumped up to $380 day of': Woman calls out Amazon for false advertising following Prime Day 'scam'Amazon Prime Day may not always offer the significant discounts it claims.