The article discusses the significance of ambiance in dining experiences, emphasizing how lighting plays a pivotal role. Dim lighting fosters a relaxed atmosphere that encourages intimacy and prolonged dining, leading to increased dessert orders and drink sales. In contrast, brighter lighting is more suitable for lively environments that promote quick meals. Research supports these insights, revealing that lighting directly influences patron behavior, enhancing the emotional and social experience of dining out.
In the restaurant sphere, as a general rule, dimmer lights create intimacy and slow-paced relaxation, while brighter lights encourage energy and liveliness.
One study published in the Journal of Consumer Psychology found that dim restaurant lighting increased the likelihood of patrons selecting dessert by 300%.
Low-lit spaces also emit a more private feel, facilitating comfortable social interactions and thereby increasing the chance that another round of cocktails will be ordered after dinner.
Dim lighting can also boost per-table sales, an especially lucrative feature for fine-dining establishments with structured courses.
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