Labubu blind boxes, popularized by China-based Pop Mart, turn the purchase of toys into an experience akin to gambling, generating excitement and anticipation. These sealed collectibles have sparked a viral trend, leading to long queues and unboxing videos as fans seek the thrill of an unknown figure. This phenomenon fosters community engagement, both online and offline, as collectors unite around their shared interests. Experts highlight that consumers are drawn to the emotional experience, blending surprise with social interaction, making blind boxes a lasting obsession in modern consumer culture.
"People really gather around this doll. It's created so many communities, offline and online; it’s sort of becoming a glue that brings people together in some way."
"Pop Mart is very smart about how they go about it. They make sure that after you've collected one series, there's another series for you to buy."
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